Categorized | People

Garza pulled off anchor desk

As of Labor Day Monday, Jaime Garza is no longer on the anchor desk. He had been anchoring the 5:30 and 10 pm newscasts at KTXL-40, the Tribune-owned Fox affiliate in Sacramento.

The multi-Emmy award-winning reporter, who during his first year at the station picked up an Emmy for best anchor, is back on the street reporting. The demotion takes place 2 years after he joined KTXL.

He will be replaced by Stefanie Cruz, who joins the Fox affiliate from KMAX-31, the CW affiliate in the same market. Sources tell me Jaime was going to be part of a 3-anchor team, but in a story in the Sacramento Business Journal, the creative services director states he will “anchor newscasts on occasion.”

Sources tell me there are politics involved. The new hire, which begins co-anchoring on Monday, previously worked with KTXL’s current news director. Questions are also arising about the elimination of several Latino on-air talent. A year ago, reporter Jamie Soriano was let go after 2 years at the station, and just this past week Kenny Lopez was also given his walking papers. Talk is that Jaime’s demotion is the first step in the same direction, despite having received rave reviews of his work from management.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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