Categorized | Programming, TV & Radio

Noticiero Univision attracts younger viewers than ABC, NBC or CBS

Posted on 10 February 2012. Tags: , ,

Jorge Ramos and María Elena Salinas inaugurated a new set in January of this year.

The weekday version of “Noticiero Univision” (Monday-Friday, 6:30-7:00 p.m.), anchored by Jorge Ramos and María Elena Salinas, saw audience growth across all key demographics while the English-language broadcast networks reported minimal audience lifts and/or declines in January 2012 compared to January 2011.

According to Nielsen data provided by Univision, the weekday national newscast consistently grew its news audience in the last 7 consecutive months (July 2011 through January 2012) across all Viewers 2+ and in the last three consecutive months (November 2011 through January 2012) among key Adult 18-49 and Adult 25-54 viewers.

Numbers show Univision is attracting audiences that are a generation younger than the competition (a median of 44 years old vs. the median English-language broadcast news audience of 62).

During the month of January 2012, “Noticiero Univision” delivered more young viewers ages 18-34 than “CBS Evening News” (434,000 vs. 418,000).

Source: Univision/Nielsen Co.

In January 2012, “Noticiero Univision”:

•        Attracted 434,000 Adults 18-34; 977,000 Adults 18-49; and 1 million Adults 25-54.
•        Drew in a younger audience than its English-Language broadcast evening news counterparts: 44 years old vs. 62 years old.

•        Tuned In Longer: “Noticiero Univision” (16 minutes), “ABC World News Tonight” (14 minutes), “CBS Evening News” (14 minutes) and “NBC Nightly News” (15 minutes) among Adults 18-49.

Among Bilingual Hispanic Viewers:

•        “Noticiero Univision” ranked as the No. 1 broadcast evening news program with twice as many viewers as the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” among Adults 18-34 (195,000 vs. 86,000), Adults 18-49 (433,000 vs. 202,000) and Adults 25-54 (416,000 vs. 246,000).
•        “Noticiero Univision” delivered more younger viewers aged 18 to 34 than the evening news on English-language broadcast television:

-  Six times more than “ABC World News Tonight” (195,000 vs. 30,000)
-  Ten times more than “CBS Evening News” (195,000 vs. 19,000)
-  Five times more than “NBC Nightly News” (195,000 vs. 37,000)

This post was written by:

- who has written 1998 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am currently the Managing Editor of IntersectionsSouthLA.org. I am also a freelance writer, reporter and producer and a columnist for Poder Hispanic magazine. I founded Media Moves in June of 2007.

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