Categorized | Print & Web

Argentina’s La Nación takes over impreMedia

Monica Lozano will remain as impreMedia CEO.

After weeks of rumors, impreMedia today announced that US Hispanic Media Inc. (USHM), a subsidiary of Argentina’s S.A. La Nación, has reached an agreement to become the strategic and controlling shareholder of the Hispanic online and newspaper company.

Monica Lozano will remain CEO of impreMedia. Other company managers will also stay. The editorial content will continue under the direction and control of impreMedia’s newsroom staff.

Francisco Seghezzo, former Corporate Planning Director of S.A. La Nación, will join impreMedia as COO.

Francisco Seghezzo will be impreMedia's COO.

According to a press release, “this agreement will enable impreMedia to accelerate its transformation into a robust multimedia company by combining impreMedia’s knowledge of and access to the U.S. Hispanic market with USHM and La Nación’s know-how and successful track record across print and online media platforms in Latin America.”

impreMedia’s leading publications include:  La Opinión in Los Angeles and El Diario La Prensa in New York.

S.A. La Nacion the newspaper La Nación. Its operations include publishing magazines and managing news and information websites. Its subsidiary Dridco runs online classified websites for jobs, real estate and cars in Latin America and Spain. Its consolidated revenue reaches $250 MM per year and it employs 1,500 people in all its companies.

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- who has written 3106 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News, later to enter the online digital sphere. I am currently the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer and a columnist for Poder Hispanic magazine. I founded Media Moves in June of 2007.

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