Telemundo today unveiled a new logo and announced the network will launch a new branding campaign for the fall that will include a new tagline and on-air identity.
After 20 years, the network has departed from its use of a traditional blue “T.” The new logo is red. Telemundo says its new positioning platform “aims to capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S.”
Although it didn’t release the actual tagline, the network revealed its brand statement as “Brave New Telemundo.”
As part of the network’s revamping campaign, Telemundo Digital announced the launch of its Entertainment App. The Telemundo Entertainment App will feature bilingual content, marking the first time Telemundo and mun2 partner on a mobile app. Users will be able to access Telemundo’s full programming schedule and add calendar reminders to their phone about program air dates and times and share content with others.
Check out the network’s logo evolution from 1987 to today: