Univision novelas deliver solid ratings, despite Olympics

Univision doesn’t have the Olympics, but the power of their telenovelas is keeping the Spanish-language network on top. While NBC led all networks in primetime with their coverage of the games, Univision came in second, from 9-11 pm on Wednesday night.  ABC, CBS and Fox, which are airing reruns, trailed behind.

“Abismo de Pasión,” averaged a 1.4 adults 18-49 rating at 9 p.m. and “La Que No Podía Amar,” a 1.7 in the same age group, according to Nielsen overnights.
Telemundo came in sixth with a 0.4 for “Corazon Valiente” at 9 p.m. and fifth with a 0.7 adults 18-49 rating for “Pablo Escobar, El Patrón del Mal” at 10 pm.
Since the Olympics kicked off, Univision has come in first or second after NBC during prime-time.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News, later to enter the online digital sphere. I am currently the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer and a columnist for Poder Hispanic magazine. I founded Media Moves in June of 2007.

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