Categorized | People, TV & Radio

Cruz returns to San Diego

Luis_Cruz2013Luis Cruz has left his news director job at KYMA-TV in Yuma to take on a new position as executive producer of afternoon news and programming at U-T TV. That’s U-T San Diego’s new TV station, which streams online and on cable.

The San Diego paper invested $3 million to launch the channel last year.

Luis was News Director at KYMA-TV three times in the past 9 years – from 2004 to 2006, 2008 to 2011 and 2012 to 2013.  In between his news director gigs, Luis held on-air positions.  From 2011 to 2012, he was a reporter and fill in anchor at KGTV-10 in San Diego and was an anchor/reporter at the NBC station in Las Vegas from 2006-2008.

“J.R. Mahon, U-T TV’s Director of News and Programming was an Executive Producer at KGTV in San Diego when I worked there briefly as a reporter and fill-in anchor in between the second and third time I was News Director at KYMA,” Luis tells me about how he landed the new job.  “Bless his heart for giving me the opportunity to come back to San Diego!”

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- who has written 4535 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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