Categorized | Print & Web

Al Día celebrates 10 year anniversary

Al Dia 10- year anniversary paperAl Día newspaper in Dallas is celebrating its 10 year anniversary. The Belo-owned sister publication of the Dallas Morning News was launched Sept. 29, 2003 as a paid daily newspaper, Monday-Saturday.

At the time of the launch, Gilbert Bailón was the founding publisher, Mike Cano, the founding General manager and Alfredo Carbajal, the founding Managing Editor.Both Gilbert and Mike have moved on, but Alfredo remains at the paper.

The distribution strategy was modified in 2005 taking Al Día to a free model and adding home delivery.

In 2009, Al Día was forced to trim down due to the lousy economic climate.  According to Al Día was able to “weather the storm by reinventing its business model.” The paper reduced print publication to Wednesday and Saturdays, but increased average weekly distribution to 225,000 copies in the Dallas market.

Al Día currently has core team of 9 editors.  Its online portal, Aldiatx.com, updates its content on a daily basis.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News, later to enter the online digital sphere. I am currently the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer and a columnist for Poder Hispanic magazine. I founded Media Moves in June of 2007.

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