The distribution strategy was modified in 2005 taking Al Día to a free model and adding home delivery.
In 2009, Al Día was forced to trim down due to the lousy economic climate. According to Al Día was able to “weather the storm by reinventing its business model.” The paper reduced print publication to Wednesday and Saturdays, but increased average weekly distribution to 225,000 copies in the Dallas market.
Al Día currently has core team of 9 editors. Its online portal, Aldiatx.com, updates its content on a daily basis.