Categorized | People

Valle joins Cirque du Soleil as VP of Sales

Jose ValleFormer Univision executive José Valle is leaving the media industry.

Starting April 4, Valle will be the VP of sales for Cirque du Soleil based out of Las Vegas. He’ll oversee sales for Cirque’s resident shows in Las Vegas and Orlando.

“Cirque du Soleil is a best in class worldwide brand that continues to grow and expand. I look forward to learning, partnering and contributing with their talented team,” he tells Media Moves. “I’ve also always wanted to learn how to do a standing backflip – safely,” he jokes.

Valle previously spent five years at Univision, joining the company in 2011 as VP and GM of Univision Radio in Los Angeles, promoted to President of the division soon after. After an internal restructuring, Valle was reassigned in 2015 to a new role as President of Political & Advocacy Sales, quietly exiting Univision last year.

Before Univision Radio, Valle spent two years as President and GM of KVEA Telemundo 52, overseeing operations for KWHY-22. From 2002 to 2008 he was VP and GM of Telemundo 39 in Dallas.

“I was blessed to spend decades in Spanish-language media,” he says. “The best part, is that I was able to work with and learn from talented, devoted and caring people that I now consider my extended family.”

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- who has written 4535 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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