Categorized | People, TV & Radio

López named VP of Sales for new Telemundo station in San Diego

Sabrina LopezTelemundo’s yet to launch O&O station in San Diego will go by Telemundo 20 and will officially launch on July 1, 2017, after the local affiliation with Entravision ends this summer.

As it staffs up for the launch, the Telemundo Station Group today announced it hired Sabrina López as Vice President of Sales to lead all local, national and sales strategies across all of the station’s platforms.

Her first day in San Diego will be June 1.

She’ll report to Richard Kelley, President and General Manager of Telemundo 20 and NBC 7 San Diego (KNSD).

López, who has worked over 16 years at NBCUniversal-owned TV stations, joins Telemundo 20’s team after working as Sales Manager and Business Development Director at WNJU Telemundo 47 for the past three years.

Before WNJU, she held roles as Director of Strategic Partnerships and Marketing and Local at NBC Universal and National Sales Manager at Telemundo Chicago.

She launched her career in broadcast sales as an Account Manager for Telemundo Denver in 2001.

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- who has written 4560 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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