Categorized | People, TV & Radio

Covarrubias named VP and GM of KYAZ

Melissa CovarrubiasMelissa Covarrubias is the new VP and General Manager of Azteca América station KYAZ-TV in Houston, reporting to station group EVP Enrique Pérez.

Covarrubias was most recently VP of Sales and Marketing for ZipCast, where she worked since 2014.

She previously worked 13 years for Univision in Houston. She was a Local Sales Manager from 2001 to 2010, when she was promoted to VP, Director of Sales until 2014.

She began her career as an Account Executive for HBC Radio in 1998.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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