Categorized | People

Former FOX and Univision exec Vincent Cordero launches live music promotions company

Vincent CorderoVincent Cordero, most recently COO of HBO Latin America, is striking out on his own.

He has partnered with longtime music entrepreneur David Torres to launch a live music promotions company.

Called INVIVO Media Group, the new company aims to produce and sell 100 premium live music events across the U.S. in its first year, capitalizing on 2016 Nielsen Music360 data that shows Latinos spend 100% more on live music than the average consumer and that there is growth potential in the U.S. Latino live music marketplace.

The group will also provide strategic media consulting for domestic and international sports organizations, media rights licensing and distribution.

Prior to working for HBO, Cordero was EVP & General Manager of FOX Deportes, and VP & General Manager of Univision Chicago.

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- who has written 4532 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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