Categorized | People, TV & Radio

Univision promotes and reassigns Pineda, Yáñez and Santamaría

Ramon Pineda - Roberto Yañez

Ramon Pineda (L) and Roberto Yañez.

Univision has promoted three of its executives, changing their leadership roles within the station group, effectively immediately.

Ramón Pineda, who joined WXTV-Channel 41 in New York as VP and General Manager in 2005, will move on to a new role as SVP and Regional General Manager of Univision’s southeast stations. He’ll oversee operations in Atlanta, Raleigh, Philadelphia, Cleveland and Puerto Rico. He’ll remain based in New York.

In his new role, Pineda will work closely with Eddy Elguezábal, VP, GM and Director of Sales, who leads the teams in Atlanta, Raleigh and Philadelphia, and Mike Gillespie, President and GM of Univision Puerto Rico. Elguezábal and Gillespie will report to Pineda.

Roberto Yañez replaces Pineda as head of WXTV-41, with a title bump to SVP and General Manager. He has been VP and GM at Univision Arizona since 2010. Before that, he was VP of News at KMEX-34. He’ll be relocating back to New York, where he previously worked as WXTV’s news director.

Alejandra Santamaria

Alejandra Santamaría

In his new role, he’ll lead broadcast operations of WXTV, WFUT UniMás 68 and radio stations La Que Buena, 92.7, La X 96.3 and WADO 1280AM.

With his departure from Phoenix, Alejandra Santamaría was promoted from Director of Sales to VP, General Manager and Director of Sales of Univision Arizona.

Santamaría, who joined Univision Los Angeles in 1993, has held several positions in growing importance, until her move to Phoenix in 2014.


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- who has written 4536 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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7 Responses to “Univision promotes and reassigns Pineda, Yáñez and Santamaría”

  1. AlSaav says:

    I guess the butt-kissing is paying off for yañez because that idiot doesn’t even speak Spanish. It wouldn’t surprise me if he is a trump supporter, he is a republican after all.

  2. Dan Rader says:

    The end is near….

  3. Dan Rader says:

    The fcc licenses auction gave a lot of cash to the univision debt, the problems is the layoffs

  4. Jorge Mettey says:

    ? En serio ? Bueno …. Pineda … First class!!!! Abrazo Ramón !!!!

  5. Opinionada says:

    It seems to me that this will bring other interesting changes at WXTV.

    AlSaav’s comment about Yañez’s Spanish and party affiliation is rather idiotic… who cares? What counts is his record as a manager, and at that… he is dubious as best.

    As a News Director in the West Coast Yañez was ok, but he does not get the East Coast at all! His tenure in New York was problematic and uninspiring. He is all about the next move, never concentrating much on anything but style and career advancement. And… he is not a fan of the current ND at WXTV, who was brought on to that position by the departing Pineda. Not much confidence building for a station that relied for so long in steadiness.

    I agree with Mettey. ¿En serio? As per Pineda, congrats to him (if this indeed is a good move).

    • AlSaav says:

      Actually, given the political climate of today, where immigrants, especially undocumented ones and who make up a large part of Univision’s audience, are under siege, I’m sure some of the sponsors would care if someone at Univision’s top management supports trump. So yes, politics plays role in this case because the company’s audience, or a good portion of it, might be deported!!! But I take it you don’t know univision’s audience.
      And Creste is definitely a class act compared to the scumbag yanez.

  6. RevolvingDoors says:

    I mostly agreed with Opinionada above.
    It will be certainly interesting to watch, being Yanez a GOP material as you mention, if so, to watch a clash between a conservative and a staunch liberal as Creste is.
    I’m sure he already carries some extra dosages of those “calming products” that have made him famous from coast to coast, in order to face those new challenges.
    Anyhow, give us Creste anytime here at 41, over scumbag Morato.
    As for going up the ladder, as you describe Yanez, who is not doing it in this trashy industry ?


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