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Adriana Ruggiero exits Estrella TV

Adriana Ruggiero exits Estrella TV

Adriana RuggieroNetwork anchor Adriana Ruggiero and Estrella TV are parting ways. Today will be her last day on the air, after almost 4 years with the company.

Adriana first joined Estrella TV in 2012 as a reporter for “Noticias 62” in Los Angeles and started co-anchoring the station’s 5 and 11 pm newscasts a year later.

In 2015, Adriana took over as anchor of national newscast “Noticiero Estrella TV” at 5:30 pm ET after Myrka Dellanos’ departure. She stepped in as primetime network anchor at 10:30 pm during Enrique Gratas’ illness and after his death in October of last year.

Adriana also hosted Sunday public affairs program “En La Lucha,” after the network parted ways with Hernán Molina, its original host.

Earlier this year, Estrella TV hired Mexican personality Pedro Ferriz Híjar to take over its 10:30 pm national newscast “Cierre de Edición” and “En La Lucha,” pushing Adriana out of both shows.

Adriana was reassigned to the 5:30 pm network newscast.

In a written statement, Adriana, said she is exploring new opportunities in the industry. “I am just very excited for all the new opportunities I know are coming.”

Before moving to Los Angeles, Adriana, an attorney in her native Venezuela, worked as a local news anchor at Televisora de Oriente and as Director of Communications of an international law firm.

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Denise Isaac hired as meteorologist at WXYZ

Denise Isaac hired as meteorologist at WXYZ

Denise IsaacDenise Isaac has left Telemundo to cross over into English. A morning meteorologist at WSCV 51 in Miami since 2010, Denise is moving to Detroit for a new job at WXYZ.

She starts May 9 as a weekday meteorologist for the Scripps-owned ABC affiliate. She’ll be doing the weather on the 4 and 6 pm newscasts and will fill in on the evening newscasts.

In addition to her role as morning meteorologist at Telemundo 51, Denise also did weather segments for the network’s morning show “Un Nuevo Día.”

Prior to joining Telemundo, she worked for WeatherNation in Excelsior, Minnesota from 2009 to 2010. She started her on-air career at WZDC, the ZGS-owned Telemundo station in Washington, D.C., where she worked from 2007 to 2009.

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Azteca América boasts best April primetime ratings in 4 years

Azteca América boasts best April primetime ratings in 4 years

Azteca_America-logoCiting an innovative programming strategy, Azteca América is reporting a big audience boost during the month of April, delivering its best primetime ratings in 4 years among key demos, including adults 18-49.

According to Nielsen, Azteca was had year-over-year gains of +24% among total viewers, +21% among adults 18-49 and +32% among men 25-54.

The network reached a prime time audience of 3.2 million total viewers and 1.6 million adults 18-49 for the month.

Azteca’s primetime programming drove growth over April 2015 among adults 18-49 with The Winning Hour’s “Escape Perfecto,” increasing +74%, reaching 537,000 viewers. Adventure reality series “Desafío” gained +44% with 488,000 viewers and “Kaçak” jumped +58% with 418,000 adults in the demo.

Azteca scored a goal with Liga MX, reaching almost two million total viewers and more than 1.1 million adults 18-49 in April.

Locally, Azteca delivered double-digit growth among adults 18-49, including Los Angeles (+61%), Houston (+25%) and Phoenix (+19%).

These results come on the heels of Azteca’s traveling 2016 Upfront, where the network announced its new shows and the creation of Azteca GlassWorks Studio, an in-house digital content provider devoted specifically to creating multiplatform “stories” for advertisers.
Source
National: NTI Live+SD Data; April 2016 (03/28/2016 – 04/24/2016) and April 2015 (03/30/2015 – 04/26/2015); Growth based on 000’s, M-F 7-11 PM Strict Daypart excluding sports & specials; Reach includes six minute qualifier (prime excludes Sports & specials)
Local: NSI Live+SD Data; April 2016 (03/28/2016 – 04/24/2016) and April 2015 (03/30/2015 – 04/26/2015); Growth based on 000’s, M-F 7-11 PM Broadcast time period

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KPCC hires Luna as CFO

KPCC hires Luna as CFO

Elsa_LunaElsa Luna will be joining Southern California Public Radio’s KPCC as the station’s Chief Financial Officer. She starts the new job on May 23.

She’ll report to SCPR’s president, Bill Davis.

Luna has over 20 years of experience in direct financial management and organizational development for non-profit organizations.

She was previously CFO at Los Angeles Universal Preschool. Before that, Luna was the CFO of the YWCA Greater Los Angeles and Treasurer of the YWCA GLA Urban Campus Development Corporation.

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Cazares hired at St. Louis Public Radio

Cazares hired at St. Louis Public Radio

David CazaresDavid Cazares has landed a new job nine months after being laid off as Web and Distribution Editor, arts reporter and podcast host at Minnesota Public Radio.

He’s moving to St. Louis Public Radio as an Editor for the arts, heath and science.

“I’m very excited about joining St. Louis Public Radio, given the strong work its award-winning newsroom did covering the death of Mike Brown in Ferguson and the turmoil that followed,” David tells Media Moves. “I’m also happy to continue making the transition from newspapers to public media that I began six years ago at MPR News.

I’m particularly enthused about joining a public radio organization that is making a stronger commitment to diversity. Its recent hires include photographer Carolina Hidalgo, who arrived a few months ago from Florida.”

David is scheduled to start in St. Louis on May 9.

Before MPR, David spent almost 16 years as a reporter, columnist, Miami Bureau Chief and Assistant City Editor at South Florida’s Sun Sentinel.

He previously worked 6 at Kentucky’s The Courier-Journal from 1987 to 1993.

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KMEX adds González as primetime co-anchor

KMEX adds González as primetime co-anchor

Andrea GonzalezAndrea González has been named 6 and 11 pm co-anchor of Univision’s KMEX-34 in Los Angeles. Her first day on the air is next Monday, May 2.

She’ll be co-anchoring the weekday newscasts with León Krauze and work on special assignments.

Andrea replaces Felicidad Aveleyra, who left the station in September of last year to join Telemundo as a network anchor/reporter.

Univision brings Andrea from Mexico, where she has been a Mexico City correspondent for the network since 2014. She was previously anchor of TV Azteca Noreste’s morning newscast “INFO 7” in Monterrey from 2009 to 2014.

Andrea has also been a columnist for Semanario INFO 7 and Mexican newspaper El Horizonte.

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Salinas awarded humanitarian award and honorary doctorates

Salinas awarded humanitarian award and honorary doctorates

Maria_Elena_SalinasUnivision anchor María Elena Salinas will be busy traveling cross-country picking up honors for her work – in front and behind the cameras – during the month of May.

The National Association for Multi-ethnicity in Communications (NAMIC) will bestow María Elena with its 2016 Mickey Leland Humanitarian Achievement Award on May 18. She’ll receive the honor during NAMIC’s annual awards breakfast at this year’s INTX Show in Boston.

The award, named after Texas Congressman Mickey Leland recognizes individuals and companies representing the media, entertainment and communications industry for their philanthropic achievements and commitment to advancing the concerns of people of color.

“I am so honored to receive this humanitarian award because I have always believed that my job, our job, in Spanish-language media goes beyond the headlines,” María Elena tells Media Moves. “We have a responsibility to our audience to provide them with the information that will improve their lives in what to many is their newly adopted country. I hope I am accomplishing that somehow and that I am helping to give a voice to the voiceless.”

One of the most recognized Hispanic female journalists in the United States, she is one of the founding members of the National Association of Hispanic Journalists. She was also instrumental in the creation of the Hispanic Scholarship Fund and started her own scholarship fund to support Hispanics students interested in journalism, sponsored by NAHJ.

María Elena, who recently celebrated 30 years with Univision, will also be receiving two honorary doctorate degrees – one from American University and the other from Cal State Fullerton. She will also be a keynote commencement speaker at both universities.

“I am humbled and honored that the board of trustees of these two incredible universities have concluded that my body of work deserves to be recognized with a doctorate degree. My parents would be so proud of me.”

María Elena will address American University graduates of the School of Communication on May 7 and serve as keynote speaker for Cal State Fullerton commencement ceremonies May 21-22.

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Carrasco named National Geographic’s CMO & SVP Global Strategy

Carrasco named National Geographic’s CMO & SVP Global Strategy

Emma_CarrascoEmma Carrasco has left National Public Radio to take on the newly created position of Chief Marketing and Communications Officer and SVP of Global Strategy for National Geographic Society.

The job places her on the senior leadership team, reporting to President and CEO Gary Knell, whom she worked with at NPR.

Prior to accepting this role, Carrasco was CMO and SVP for Audience Development at NPR since 2012.

She was previously EVP of Miami-based public relations agency República. Before that, Carrasco was VP, Global Branding and Advertising for Nortel Networks, Director of Communications for McDonald’s Corporation and Corporate Vice President of Brand Marketing for Univision in New York. She began her career at Fleishman Hillard in Los Angeles.

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Univision launches “Al Punto Florida”

Univision launches “Al Punto Florida”

Ambrosio-Hernandez-Mariana-Atencio-AlPuntoUnivision’s local Miami station WLTV Channel 23 has launched a Sunday one-hour public affairs program. “Al Punto Florida” debuted yesterday.

Noticias 23 anchor Ambrosio Hernández and Fusion correspondent Mariana Atencio are the show’s hosts.

“Al Punto Florida” will air on WLTV-23 from 11 am to 12 noon with simultaneous broadcast on WAQI 710 AM, and will follow a similar format to the network’s public affairs show “Al Punto,” hosted by Jorge Ramos.

The local show will feature interviews and a weekly roundtable that will include special guests, regular contributors and experts who will tackle a variety of political and cultural affairs.

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Veloz moves from Telemundo to People en Español

Veloz moves from Telemundo to People en Español

Paloma VelozPaloma Veloz has left her position as New York Bureau Producer for Telemundo’s morning Show “Un Nuevo Día.” She has started a new job as Digital Producer for Time Inc.’s People en Español.

In her new role, Paloma will be working closely with the company’s video and digital teams to help develop the structure and content for a new online show scheduled to debut in early May.

Prior to joining People en Español, she spent almost 7 years at NBC Universal. She joined the company right out of college, starting her career in the NBCU Page Program.

She became a Production Assistant for NBC’s weekend Today show in 2010 and a year later, took on a similar role for NBC News.

Paloma moved to Telemundo in 2013 until her departure earlier this month.

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Guzmán moves from KERO to KMTV

Guzmán moves from KERO to KMTV

Stephanie_GuzmanStephanie Guzmán is leaving ABC affiliate KERO-TV just 9 months after landing her first job out of college.

E.W. Scripps, which owns the Bakersfield station, is moving her to a job with more responsibilities in another one of its properties – KMTV Channel 3 in Omaha, NE.

Stephanie’s last day as KERO’s Digital Content Producer is April 29. She starts as a weekday Cross-Platform Content Producer for KMTV on May 9.

In her new role, she’ll be bundling content for both broadcast and digital, executing the station’s social media strategy. She’ll also fill in on the assignment desk as needed.

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Univision may target July for IPO

Univision may target July for IPO

Univision IPO 2016An initial public offering that could raise as much as $1 billion for Univision could be set for July of 2016, if market conditions improve.

According to a Bloomberg report that cites “people with knowledge of the matter,” plans for the IPO could get revived if the market value surpasses $6.5 billion for the offering.

News of an IPO target date in the second half of this year resurfaced today after Univision announced it bought ABC’s stake in Fusion.

Univision filed its plans for an IPO with the SEC in July of last year. In the S-1 filing, Univision, which would trade under the UVN symbol, didn’t reveal how many shares it intends to sell or how much each share would cost.

Proceeds from the sale of shares will be used to repay debt and for other expenses.

Talks of an IPO have surfaced multiple times since 2012, as Univision’s owners, comprised of several private equity firms led by Saban Capital Group, have been trying to recoup the $13.7 billion they paid to buy the company in 2007 and take it private, just before the recession hit.

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