Author Archives | veronica

Univision promotes Cartagena to SVP

Univision promotes Cartagena to SVP

Chiqui CartagenaJust 5 months after being appointed Vice President of Univision’s Political and Advocacy Group, Chiqui Cartagena has been promoted to Senior Vice President, effective immediately. She’ll continue to be based in New York and report to Steve Mandala, EVP of Advertising Sales.

In this role, she’ll assume leadership of the Political and Advocacy Group, working closely with the Univision Communications team in Washington D.C. and company General Managers in key markets.

She’ll continue to provide thought leadership and strategic guidance to political candidates and advocacy organizations interested in reaching Hispanics across all political parties and affiliations.

Cartagena joined Univision in 2011 as VP of Corporate Marketing. In 2014, she helped develop Univision’s Hispanic Vote website.

Prior to Univision she was SVP of Business Development for Story Worldwide, a digital content marketing agency. She was previously Managing Director of Hispanic Ventures at Meredith.

Her career also includes roles as Sr Director of Columbia House’s Club Música Latina and General Manager of Hispanic at TV Guide.

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Rodríguez named EP at KTLM

Rodríguez named EP at KTLM

Iris RodriguezToday is Iris Rodríguez’s last day as Producer of KXTX Telemundo Dallas’ weekday 5 pm newscast. She’s moving further south in Texas to McAllen to take on the new role of Executive Producer at KTLM Telemundo 40. She starts the new job on Monday, June 22.

This will mark a return to KTLM, where Iris began her TV career as an intern, becoming a video editor in 2004.

Iris joined KXTX-39 as an Assignment Editor in 2012. She was promoted to News Producer last year.

Before her move to Dallas, she spent 6 years at KNVO Univision 48 in McAllen, where she worked as an Assignment Editor and Producer.

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Morales out at Telemundo

Morales out at Telemundo

Jose MoralesJosé Morales has resigned as VP of News for WNJU Telemundo 47 in New York. His last official day at the station is Friday, June 5.

Marisol Seda, WNJU’s Assistant News Director and Ozzie Martinez, VP of News and Standards for the Telemundo Station Group, will lead the news team while the station conducts a search for a new VP of News.

Morales joined WJNU in October of 2009, after spending a year as Director of Digital Content for Telemundo Local Media. He was previously Director of News Operations for the NBC Television Stations Division. Before that, he was Director of News Operations for the Telemundo Television stations. Prior to joining Telemundo, he spent 3 years with Univision as News Director in Puerto Rico and Assistant News Director at WXTV-41 in NY.

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Santaella promoted at Sony Pictures Television

Santaella promoted at Sony Pictures Television

Rene SantaellaRené Santaella has been upped from Vice President to Senior Vice President, Global Ad Strategy & Operations at Sony Pictures Television.

In his new role he manages the global ad sales strategy and operations for free streaming network Crackle. He also leads global programmatic, ad platform and audience measurement initiatives at Sony Pictures Television Digital Networks and oversees ad solutions, ad operations, and sales marketing in the U.S. for PlayStation.

Prior to joining Sony Pictures Television, he spent 5 years at Disney as Director, Ad Solutions & Ad Sales Marketing.

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Univision partners with MIT Media Lab

Univision partners with MIT Media Lab

Univision and MIT Media Lab logosUnivision Digital has signed a 3-year agreement with the Massachusetts Institute of Technology (MIT) Media Lab.

During the time of this partnership, the Univision Digital team will collaborate with faculty, research staff and students to identify the latest trends and technologies that will drive innovation in digital media.

Newsport will be the practical tech hub where the joint team of media innovators will experiment with new narratives and formats, enhanced user interactivity, creative techniques for socializing news stories, new advertising and audience trends.

The goal is to find ways to implement the inventions and emerging technologies on a large scale.

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Sánchez promoted at Telemundo Dallas

Sánchez promoted at Telemundo Dallas

Alfredo SanchezAlfredo Sánchez has been promoted from Executive Producer to Assistant News Director at Telemundo 39 in Dallas, taking over the new role starting today.

A multiple Emmy-award winner, Alfredo has been with Telemundo in several capacities since 1999, first as a producer at KTMD in Houston. He moved to Dallas in 2007 to work at the Telemundo Production Center (TPC), where he was promoted to Executive News Producer two years later.

When the TPC was shut down, he transitioned to KXTX-39 as Managing Editor and Executive Producer.

Prior to joining Telemundo, he was a local news reporter for Diario El Día in Houston.

He started his career in Costa Rica in 1992 as a sideline sports reporter for Radio Victoria.

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Olivas joins Sinclair Broadcast Group

Olivas joins Sinclair Broadcast Group

Kevin OlivasKevin Olivas has been named News Recruitment Manager at Sinclair Broadcast Group. Based in Baltimore, he starts the new job on June 8.

Kevin leaves the National Association of Hispanic Journalists (NAHJ) after spending 13 years at the organization, first as Educational Programs Manager, then as Parity Project Director and most recently, as Recruitment and Guidance Manager.

“News recruiting has been one of my passions for years. There is nothing more fulfilling than helping someone to achieve their dreams,” Kevin tells Media Moves. “With Sinclair, I am going to have the opportunity to work with a wide gamut of journalism, but especially with journalism schools to build a pipeline of talent. I love doing that! In a way, it’s a chance to give back. A lot of people helped me when I was coming up. When it comes to journalists of color, I have always been of a firm believer (only because it’s true) that the best candidates come from all kinds of different backgrounds…. I want to make sure that Sinclair is hiring the best journalists and those who are from diverse backgrounds are definitely among the best.”

Before joining NAHJ, Kevin was CNNMA’s Career Development Manager. He was previously a reporter for KFWB News Radio in Los Angeles and KSDO News Talk Radio in San Diego.

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NBC Deportes hires Álvarez, announces talent for FIFA events

NBC Deportes hires Álvarez, announces talent for FIFA events

Copan AlvarezSportscaster Copán Álvarez has joined the NBC Deportes team. He’ll work as play-by-play anchor for FIFA World Cup Events.

His first day on air was last Sunday, May 24.

Copán joins Telemundo/NBC Deportes from his native Honduras, where he was a sports anchor at Televicentro for the past 13 years.

The network also announced the roster of on-air talent that will cover the FIFA events that Telemundo Network, NBC Universo and NBCDeportes.com will broadcast in 2015.

Andrés Cantor will lead the team that includes Carlos Hermosillo and Sammy Sadovnik, Manuel Sol, Frederik Oldenburg, Ana Jurka, Leti Coo, Kaziro Aoyama, Francisco Cuevas, Daniela Rodríguez, Pablo Aguabella, Copán Álvarez and Andrea Rodebaugh.

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Kenny out, Malfa in at Estrella TV

Kenny out, Malfa in at Estrella TV

Judy Kenny and Susan Malfa

Judy Kenny (L) and Susan Malfa.

Estrella TV has hired NBCU executive Susan Malfa as their new EVP, Network Sales and Marketing. She’ll be based in NY and report to COO Winter Horton.

Malfa replaces Judy Kenny, a former News Corp and Univision EVP, who held the role since January of 2013.

Kenny’s last day with the company was Friday, May 15. Malfa took over the role on Monday, May 18.

Malfa spent the last 8 years as SVP of sales for Bravo Media, Oxygen Media and Women at NBCUniversal. She was previously SVP of Ad Sales at Court TV Network. Before that, she was SVP Advertising Sales at Comedy Central, where she worked for 12 years.

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More than 50% of US homes have internet connected TVs

More than 50% of US homes have internet connected TVs

internet-tvAbout 56% of all U.S. homes now have at least one TV set connected to the internet via a smart TV, a stand-alone player like Roku, Chromecast, Apple TV or Amazon Fire TV device, a gaming console or a Blu-ray player.

According to consumer research from the Leichtman Research Group, while 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices.

Overall, 29% of adults watch internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010 and one-third of adults now watch video on non-TV devices daily.

The findings show changing viewing patterns, indicating a preference for video on demand and streaming options. They also highlight how connected devices make OTT services a cheaper alternative to traditional pay-TV services.

The U.S. pay TV industry recorded a loss of 31,000 subscribers during Q1 of 2015. This is the first time the industry has ever lost subscribers in a first quarter. According to MoffettNathanson analyst Craig Moffett, the loss is a result of cord-cutters tuning in to streaming services like Netflix, Hulu and Amazon Instant Video. “Cord-cutting has finally accelerated,” Moffett wrote in a research note earlier this month. “It’s not too early to get worried.”

The research also found:

-52% of households get a subscription VOD service from Netflix, Amazon Prime, and/or Hulu Plus;

-43% of adults stream an SVOD service at least monthly.

-43% of pay-TV subscribers get Netflix – compared to 50% of all pay-TV non-subscribers.

-19% of Netflix subscribers agree that their Netflix subscription is shared with others outside their household.

-10% of adults are very interested in HBO Now (HBO’s recently launched stand-alone OTT service) at $14.99 per month without having to subscribe to a pay-TV service.

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ZGS promotes Vera to VP of National Sales

ZGS promotes Vera to VP of National Sales

Sandra VeraSandra Vera has been promoted from Director to Vice President of National Sales at ZGS Communications. She’ll continue to be based in New York and will report to CEO Ronald Gordon.

In her new role, she’ll oversee national spot sales across the ZGS Station Group.

Vera joined ZGS in 2004. She was previously an Account Executive at Lotus-Entravision Reps and Hispanic Broadcasting Corp.

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KMEX renames morning show

KMEX renames morning show

KMEX-PrimeraHora-team

Anabelle Sedano, Ericka Flores, Alejandro Mendoza, Gabriela Teissier and Cecilia Bográn.

Univision’s morning show in Los Angeles, “Primera Edición” will become “A Primera Hora” starting next Monday, June 1.

Gabriela Teissier, Cecilia Bográn and Annabelle Sedano will co-host the show. Alejandro Mendoza will lead the news segment, while Ericka Flores reports on location.

The station is not calling it a rebranding, although the program will air in the same time slot – Monday through Friday from 5 to 7 am, will have the same talent, and will continue to cover news and entertainment.

“As it is a new format for us, ‘A Primera Hora’ is a new show,” insists Luis Patiño, SVP and General Manager of KMEX-34.

Univision is promoting it as a morning lifestyle program. In an email statement, Patiño says the station is launching the new show “as a way to connect with the younger, tech-savvy, audience in LA, especially young moms who can relate to the everyday experiences of co-hosts Gabriela Teissier, Cecilia Bográn and Annabelle Sedano, all of whom are moms.”

“A Primera Hora” will add new youth-focused segments, including “Líderes del Futuro” that will cover local high school pep rallies; “Tu Espacio 34” about local high school clubs; and “YouTube-Eros” that will feature internet sensations ages 10-18 who are captivating online viewers.

An inside source says the format change will allow the inclusion of product placement, as it will now be a “lifestyle show” instead of a news program.

Univision would not comment on the advertising angle, but another source admits it will create more opportunities for ad partners.

The company’s press release announcing the show makes no mention of Nataly Valenzuela, but on Univision’s corporate site, a video promo in English includes her pitching how she will incorporate brands while showing images of her at a car dealership and a well-known coffee chain.

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Veronica Villafañe, Editor and Publisher



I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.