Tag Archive | "Estrella TV"

Estrella TV set to launch in Sacramento

Estrella TV set to launch in Sacramento

Estrella TV logoLiberman Broadcasting is partnering with Hearst-owned MyNetworkTV affiliate KQCA to launch Estrella TV in Sacramento.

The 24-hour Spanish-language network will be available on multicast channel 58.3.

As part of the Estrella TV Sacramento launch, KQCA is expanding its promotions team to include several Spanish-speaking members, who will focus on engaging with the community at local Hispanic events.

The launch date is set for June 1.

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Estrella TV targets millenials with new multi-channel net

Estrella TV targets millenials with new multi-channel net

Fenomeno studios logoExecutives at Estrella TV, claiming their 18-34 audience has been consistently growing during the past two years, have decided to jump all in with the launch of a new multi-channel network targeting millenials in June.

In order to feed that network, Estrella TV is also launching Fenómeno Studios – a 23,000 square foot facility in Burbank, close to its headquarters – that will house a creative space with production stages, edit bays and offices.

The space will be necessary to accommodate new production staff and You Tube talent that will have its content distributed on the Fenómeno network.

“The studios will be an incubator for new talent,” Judy Kenny, EVP of Network Sales and Marketing, tells Media Moves. “We’re not taking TV content and extending it to the multi-channel network. We’re creating new content with our stars [from Estrella TV shows] and YouTube stars with a fan base, which will help us aggregate traffic.”

Luis Coronel

Estrella TV is betting on popular singer Luis Coronel to bring his 3 million Facebook fans to his own Fenómeno channel.

Kenny says existing talent, such as 19 year-old singer Luis Coronel, a celebrity judge on Estrella TV’s talent show “Tengo Talento, Mucho Talento,” who has amassed 3.5 million Facebook fans and over 280,000 Twitter followers, will have his own channel on Fenómeno network. “We’ll be using his followers to generate his channel,” she says.

Estrella radio DJ and TV host/comedian Juan Razo, aka “Don Cheto,” who has 1.5 million Facebook fans and 144,000 Twitter followers, will also have his own channel.

“This is a way to extend our current talent and give them a forum,” says Kenny. “But we’ll be searching for new millenial talent as well.”

The Fenómeno network will feature channels that will curate music, comedy, gaming, lifestyle, do it yourself, beauty, beauty, sports and “whatever is indicative of what the Hispanic audience is interested in.”

While Estrella’s new platform won’t re-purpose television content, Kenny points out they will be looking at talent and program development on the multi-channel network for crossover to “linear television,” with the possibility of integrating brands in the process.

On the TV side, during its NY Upfront Monday, May 11 Estrella TV announced 3 new shows to its lineup:

  • En La Lucha –  A new entertainment program designed to showcase today’s rising political stars.
  • iTestigo – A news-based “citizens reporters” program that will feature user generated content of events and social issues from across the country and the world. An iTestigo app will push geographically targeted requests for content from participating reporters.
  • New comedy interview show (unnamed) –  Starring Mexican actress and comedian Consuelo Duval.

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Myrka Dellanos leaves Estrella TV

Myrka Dellanos leaves Estrella TV

Myrka DellanosExactly two years since joining LBI Media’s Estrella TV, Myrka Dellanos, host of “El Noticiero EstrellaTV con Myrka” and “En Exclusiva con Myrka Dellanos,” is exiting the network.

Her last day is tomorrow, Friday, April 24.

She announced news of her departure on social media, but did not share where she was going next.

She told fans via Instagram: “A cycle of my life has closed and a new one begins. I want to thank each and every one of you for your loyal following, love and support over the past two years.”

She also thanked the network for the opportunity and “most especially to the great team of professionals and fellow colleagues. They are honestly the best of the best and I will miss sharing the day with you. I came to Los Angeles two years ago and did not know not a single person….I will be eternally grateful for your words of support and love.”

The network has not yet responded to requests for comment on Myrka’s departure.

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Salinas quits anchor job at KRCA

Salinas quits anchor job at KRCA

Mirthala SalinasMirthala Salinas, weeknight anchor at Estrella TV’s KRCA-62, has left the company. She says she wants to spend more time with her family.

Her last day on the air was Friday, but she announced her departure on social media with the following message:

“I’m not one for good-byes and that’s why I didn’t do it on the air. Friday was my last day at Estrella TV. It was a difficult decision, yet the best. I need to dedicate more time to my children. I thank you for all your support. I met fine people at Estrella TV…. Mr. Liberman, thanks for everything.” (post embedded below)

Mirthala joined LBI Media as KRCA’s local news anchor in September of 2011.

She previously spent 3 years at W Radio AM, where she hosted a morning show and anchored “Minuto 60”, a syndicated radio newscast.

Mirthala was an anchor/reporter at KVEA-52 from 1997 to 2007. She was ousted from Telemundo Los Angeles’ flagship station after being caught up in a romantic scandal with mayor Antonio Villaraigosa.

Before that, she was an anchor/reporter at KTVW-33 Univision Phoenix.

Gracias @canalestrellatv no soy de despedidas y por eso no lo hice al aire, el Viernes fue mi último día en Estrella TV….

Posted by Mirthala Salinas on Sunday, April 19, 2015

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Estrella TV presents Premios de la Radio 2014

Estrella TV -Premios radio 2014Estrella TV will be airing the 15th annual Premios de la Radio next Thursday, November 6 from 7 to 11 pm (ET/PT), live from the Nokia Theater in downtown Los Angeles.

Premios de la Radio, which presents awards to regional Mexican music artists, will feature performances from Gerardo Ortiz, Julión Alvarez, La Arrolladora Banda El Limón, Chiquis Rivera, Ana Bárbara, Roberto Tapia, and Larry Hernández, among others.

The event has been produced by Liberman Broadcasting for the past 15 years. It began airing on television when Estrella TV was launched in 2009.

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Felipe Viel joins Estrella TV

Felipe Viel Retofamosos

Felipe Viel is the new host of “RETOFAMOS.O.S.”

Felipe Viel has gotten a new gig, hosting Estrella TV’s celebrity game show, RETOFAMOS.O.S.

The show airs on the LBI Media-owned network Monday through Thursday at 8 pm/7 pm CST.

The new season kicked off on Monday July 14.

Felipe guides six celebrities as they face-off in a series of challenges on a Los Angeles rooftop, where the contest takes place.

Felipe previously co-hosted a show with Charityn on Mega TV.

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Estrella TV expands distribution to Washington, D.C. area

Eestrellatv logostrella TV continues its efforts to expand its reach across the country. Today, the network debuted on Verizon FiOS TV in Maryland, northern Virginia and Washington D.C.

“We are excited to move into the mid-Atlantic region with Verizon FiOS, which has been a big supporter of Estrella TV and the Hispanic community in other markets,” said Winter Horton, COO of LBI Media, Estrella TV’s parent company.

Since its launch as a national network in 2009, Estrella TV has worked hard to increase its reach, adding affiliates and striking agreements with multiple stations in the country to be carried on their digital TV subchannels.

According to the company, it now covers almost 80% of Hispanic TV households in the U.S.

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Estrella TV to launch morning show

estrellatv logoAt its upfront presentation last night, Estrella TV announced it will launch “Buenos Días Familia,” a 3-hour live morning show in the fall.

CEO Lenard Liberman unveiled the network’s slate of new original programming. Besides the morning show, Estrella TV’s line-up debuting fall 2014 includes the following progams:

“Rica, Famosa, Latina” – “Real Housewives” inspired reality show that follows the lives of five successful Latinas.

“Chalino : El Corrido de un Valiente” – miniseries about regional Mexican music star Chalino that chronicles his rise from humble beginnings to stardom and the friends and enemies he made along the way.

“Premios El Don” – Set for January, 2015, this award show will honor the contributions of talented and hardworking Latinos in all areas of the U.S. film industry.

“Socio MX Soccer”– Estrella TV is growing its sports franchise by adding Mexico’s Primera Division soccer through its partnership with the Socio MX tour this summer.  Socio MX is a six game exhibition tournament played across major venues in the U.S. and features Cruz Azul, Monterrey, Pumas, Leon and Xolos.  These  games will air exclusively on Estrella TV.

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Miramontes hired at Telemundo

Jorge_Miramontes-smallJorge Miramontes, who has been freelancing for “Al Rojo Vivo” for the past 7 months, has been officially named correspondent for the Telemundo network show.

He officially started as a full time staffer last Monday.

Prior to joining the Telemundo team he was News Director and anchor of a Spanish-language online newscast on Global TV.  He previously spent 7 years as an anchor/reporter at Estrella TV’s KRCA-62 in Los Angeles.

Jorge has also been a freelance correspondent for Univision’s “Primer Impacto” and worked as a reporter for Univision stations in Sacramento, Los Angeles and Fresno.

He started his broadcast career in the U.S. as a radio co-host and news segment producer at LA’s KLAX FM 97.9 in 1999.

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Estrella TV adds 4 new affiliates

Estrella TV logoEstrella TV is expanding its reach.  The Liberman Broadcasting (LBI) network has finalized an affiliate agreement that will air its programming on with DTV America’s four owned and operated stations.  Two are in North Carolina, in Raleigh (WNCB) and Wilmington (W43CR); and two are in Lubbock (KNKC) and Amarillo (KLKW) . 

Estrella TV programming will be available on the four DTV stations between September and December of this year.

Launched in 2009, the Estrella TV network currently airs on 9 LBI-owned stations and 31 affiliates.  Of those, 26 are multicast affiliates.

Most of Estrella TV’s programming is produced by LBI’s production division.



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Estrella TV picks Level 3 to distribute its programing

EstrellaTV-Level3Estrella TV has chosen Level 3 Communications, Inc. as the primary distribution partner for its programming in North America. 

Using its Vyvx Solutions broadcast services, Level 3 will deliver Estrella TV’s content to 40 local affiliates around the nation. 

In a statement, Estrella TV’s COO Winter Horton said the network picked Level 3 because the company had a reliable signal and “the added advantage of owning its own fiber optic network.”

Level 3, a Fortune 500 company, provides local, national and global communications services that includes fiber and infrastructure solutions.

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Networks break into Sunday programming for Rivera tragedy

Telemundo brought in its main anchors – José Diaz Balart and María Celeste Arrarás to lead the uninterrupted coverage of the Jenni Rivera plane crash.

Telemundo, Univision and Estrella TV broke into their regularly scheduled programming on Sunday to deliver the tragic news – first of the plane’s disappearance and then, confirmation that superstar Jenni Rivera had died in a plane crash in Mexico after performing in a concert.

Telemundo started uninterrupted coverage at 2:22 pm ET, bringing in main anchor José Diaz-Balart, who was later joined by María Celeste Arrarás at 5 pm ET.

The network followed the news all afternoon and into the evening, with images of the search, call-ins from other artists and the live press conference by her family once her death was confirmed.

Univision hosted two tribute specials from 8 to 11 pm on Sunday night.

Univision first broke the news on air at 2:06 pm ET with a 2 min news break, followed up at 3:04 pm ET with a 3 min news break.  It wasn’t until later in the afternoon that it started airing a Jenni Rivera music special, followed by extended coverage within its network news, a special segment on “Aquí y Ahora” and 2 tribute specials from 8 to 11 pm.

Univision canceled its Tony Benett Christmas special, which it will reschedule at a future time.

Enrique Gratas

Enrique Gratas led coverage on Estrella TV.

Even Estrella TV, which doesn’t air any news during the weekend, broke into their Sunday programming, bringing in Enrique Gratas to lead the coverage of the plane crash that claimed the life of the popular 43-year-old singer, known as “La Diva de la Banda.”

Estrella TV started their Jenni Rivera coverage at 1 pm PT, ending at 11 pm PT.

Jenni Rivera signed a long-term production deal with mun2 in Nov. 2011 that included the return of her reality show “I love Jenni,” currently filming the third season.

Startup network MundoFox did not break into its programming or offer any coverage of the tragedy.

Jenni Rivera also had a very popular reality show – “I love Jenni” on mun2, which was filming its third season.

Just last week, ABC announced it had signed on to do a sitcom with the star called “Jenni,” about a strong-willed Latina working hard to raise a family and run a business.

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Veronica Villafañe, Editor and Publisher

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.