Starting tomorrow, January 20, “Éxitos 93.9” will be history. The radio station is abandoning the Bilingual Top 40 format to switch to Regional Mexican. The station will also be changing its name to “Radio Centro 93.9.”
As part of the switch, the station management is launching a morning drive show with recently signed Ricardo Sánchez “El Mandril.” His morning show will air Monday through Friday from 5 to 10 am PT.
The “Éxitos” website has already been stripped and programming and content for KXOS has been moved to a new site, promoting the arrival of “El Mandril” on its homepage.
Mexico’s Grupo Radio Centro (GRC) operates 93.9 KXOS-FM through its subsidiary, Grupo Radio Centro, L.A.
After signing a 7-year Local Marketing Agreement with an option to buy the station from Emmis Communications in April of 2009, GRC switched from rhythmic adult contemporary to a Spanish oldies format, rebranding the station from “Movin’ 93” to “Éxitos 93.9.”
In August of 2012, 93.9 License, LLC (owned by 93.9 Holdings, Inc), exercised a call option to buy KXOS from Emmis for $85.5 million. GRC indirectly holds a 25% ownership interest in 93.9 Holdings, Inc.
In November of 2012, all KXOS on-air talent was laid off and management switched the station to a bilingual top 40 format.