Tag Archive | "Telemundo"

Telemundo boasts 4-week primetime winning streak over Univision

Telemundo boasts 4-week primetime winning streak over Univision

Telemundo-novelas 2016For the fourth consecutive week, Telemundo has scored a big ratings win over Univision. Bolstered by its popular super series and the financial support of NBC Universal, Telemundo ranked as the #1 Spanish-language network during Monday-Friday primetime among adults 18-49 and 18-34, according to Nielsen.

When Telemundo announced in July it beat Univision in primetime among key demos during an entire week for the first time in its history, many saw it as a fluke, while others saw it as a possible sign of change in the competitive Hispanic landscape.

The 3-hour finale of “El Señor de los Cielos,” along with the debut of three new super series, paved the way to the network’s historic ratings win in primetime during the entire week of July 18.

Now, thanks to new series “Silvana Sin Lana” at 8 pm, “Sin Senos Sí Hay Paraíso” at 9 pm and “Señora Acero 3, La Coyote” at 10 pm, Telemundo reports its fourth consecutive week lead over Univision in primetime among adults 18-49 (778,000 viewers) and among adults 18-34 (367,000 viewers) from 8 to 11 pm.

Telemundo also ranked #2 across all broadcast and cable networks regardless of language among adults 18-34, beating ABC, CBS, FOX and Univision during Monday through Friday 8-11 pm.

For over a year, Telemundo has been the #1 Spanish-language network at 10 pm, driven by “El Señor de Los Cielos” and “Señora Acero,” among adults 18-49 and adults 18-34.
Source: Nielsen, NPM, L+SD. A18-34 (000) and A18-49 (000). June’16 (5/30/16-6/26/16). July’16 (06/27/2016-07/29/2016). Aug’16 (8/1/16-8/12/16). #1 SLTV net rank based on M-F 7-11pm. Regardless of language ranker based on M-F 8p-11p. Strict dayparts used.

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Telemundo News EVP adds Pombo, García, reassigns Herrera

Telemundo News EVP adds Pombo, García, reassigns Herrera

Vanessa Pombo, Gemma Garcia, Leticia Herrera

From L to R: Vanessa Pombo, Gemma García, and Leticia Herrera.

More changes were announced today in the Telemundo network news division.

In an email to staff, EVP of News Luis Fernández, who joined Telemundo in March, today notified staff of “important and significant” changes to “strengthen our editorial line and improve our organization.”

As part of the changes, Leticia Herrera will no longer be Executive Producer of the network’s national newscast. She has been reassigned to “Enfoque,” where she will now be EP for the weekly political show.

Herrera had been EP of “Noticiero Telemundo” since 2006.

Fernández has hired journalist Gemma García to take over Herrera’s role. She arrives from Spain, where she has worked for TVE as a foreign correspondent for over a decade until she was laid off last year. She was TVE Deputy Editor from 2004 to 2006.

Fernández also brings Vanessa Pombo on board to the newly created position of Senior Director, Business/News Division from Telemundo Studios, where she has been Senior Director, Production Management since April. She was previously VP of Univision Studios, where she worked with Fernández during his tenure as President of Entertainment and Univision Studios.

All three women will report directly to Fernández.

Last week, several Telemundo network employees, including María López Álvarez, lost their jobs in a company restructuring.

Here is the email Fernández sent staff:

From: “Fernandez, Luis (NBCUniversal)” 
Date: August 8, 2016 at 12:14:44 PM EDT
Subject: Nuevo impulso a Noticias Telemundo

Buenos días a todos,

Los cambios que os anuncio hoy son importantes y significativos y tienen como objetivo principal darle un nuevo impulso a Noticias Telemundo, así como reforzar nuestra línea editorial y mejorar nuestra organización. Todos son fundamentales para ganar en calidad, ratings y eficacia.

Los cambios afectan a tres personas: son dos incorporaciones y un traslado. Las tres van a jugar un rol importante en el futuro de Noticias Telemundo y las tres van a reportar directamente a mi:

· Gemma García se incorpora a Noticias Telemundo y será la nueva Executive Producer del Noticiero.

· Leticia Herrera, en la actualidad Executive Producer de Noticiero Telemundo, será la Executive Producer del nuevo Enfoque, y estará igualmente al frente de coberturas importantes de Noticias. Con este nombramiento, Leticia continuará siendo parte del Senior Staff.

· Vanessa Pombo, en la actualidad Sr. Director Production Management en Telemundo Studios, se incorpora a nuestro departamento como Sr. Director, Business / News Division.
Gemma García va a liderar esta nueva etapa del Noticiero. Conozco de la pasión por las noticias de Gemma, así como de su profesionalidad y desempeño brillantes allí donde ha ocupado puestos de responsabilidad. Gemma ha sido numero dos de los noticieros de TVE en su mejor etapa, así como corresponsal en Nueva York, Roma y Rabat. Para mi es un gran noticia que Gemma se sume a nuestro equipo.

Leticia Herrera tiene el reto fundamental de llevar a Enfoque a ser un programa semanal de una hora, con una carga política y de controversia que acapare titulares y sea de interés y referencia para nuestra audiencia. Leticia acompañará a Gemma durante estas semanas. Su experiencia y el magnifico desempeño de Leticia en todos estos años, sus logros y visión, serán medulares para asegurar el mejor relevo. Igualmente su participación en coberturas especiales será relevante. Todos en esta casa debemos agradecer y aplaudir a Leticia por su extraordinario trabajo en el Noticiero. Personalmente, y desde mi llegada ha sido una colaboradora esencial. No hay duda de que Leticia será pieza imprescindible en mi equipo.

La incorporación de Vanessa Pombo es una gran noticia para nuestro departamento. Desde su nueva posición Vanessa impulsara las relaciones con otras áreas de la compañía, desde Legal a Ventas, pasando por Marketing, para asegurar el cumplimiento de nuestros objetivos como Noticias. Es una nueva posición que no existía con anterioridad pero que nos dará solidez como departamento dentro de la Compañía. He trabajado anteriormente con Vanessa y conozco de sus capacidades y de su profesionalidad.

Quiero agradecer también el trabajo de Mari Torres al frente de Enfoque durante estos meses. Le pedí me ayudase en la transición y lo ha cumplido con una entrega y dedicación dignas de aplauso.

Estamos trabajando duro y muy bien. Con estos cambios vamos a ser mejores. Y los ratings van a llegar.

Un abrazo a todos

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López Álvarez among wave of layoffs at Telemundo network

López Álvarez among wave of layoffs at Telemundo network

Maria Lopez AlvarezTelemundo has eliminated several positions and laid off multiple employees from various network departments.

María López Álvarez, SVP of Realities, and Marisa Venegas, Executive Producer for Investigations and Long-Form Programming are among several confirmed casualties.

“Marisa Venegas’ position was eliminated and she is no longer with Telemundo. We thank Marisa for her dedication and commitment to Telemundo and wish her the best in her future projects. María López Álvarez’ position as SVP of Realities was also eliminated, but she will continue working with the Company providing support on different projects for a period of time,” said a Telemundo spokesperson.

The spokesperson would not confirm the number of people let go, but stated the company is undergoing a restructuring:

“As part of an ongoing process of reassessing our business in order to adapt to the rapidly changing media environment, we are realigning and consolidating some of our operations and functions. As a result of these changes, some positions have been eliminated and some teams have been reassigned under a new structure we believe will further strengthen our company into the future.

López Álvarez joined Telemundo in 2012 as SVP of Alternative Programming after a 26-year run at Univision.

Venegas, who previously worked 12 years for Univision at news magazine “Aquí y Ahora,” and produced Telemundo’s award-winning documentary “Muriendo por Cruzar,” had been with the network since 2014.

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Telemundo partners with La Opinión for news content

Telemundo partners with La Opinión for news content

Telemundo-LaOpinionNoticias Telemundo and Los Angeles newspaper La Opinión have announced they’re teaming up to produce and publish news content targeting Hispanic Americans.

The partnership includes the launch of “Telemundo and La Opinión Present,” a series of stories on Latino issues that will appear on Telemundo Network, La Opinión newspaper, and the digital platforms of both organizations.

When asked how the partnership would work, neither company would provide specifics, other to say they would share content and that they would work closely to pick the topics of collaboration.

The content agreement may end up being more favorable for La Opinión, which during the past year has seen a massive editorial exodus between layoffs and staffers leaving the paper for better opportunities with only a handful of reporters remaining to cover local news.

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In historic ratings win, Telemundo topples Univision in primetime

In historic ratings win, Telemundo topples Univision in primetime

Telemundo-UnivisionFor the first time in its history, Telemundo was the #1 Spanish-language network in primetime among key demos – and the feat lasted an entire week.

Telemundo attributes the historic win to the 3-hour season finale of “El Señor de los Cielos” on Monday, July 18 and the triple premiere of “Silvana Sin Lana,” “Sin Senos Sí Hay Paraíso” and “Señora Acero 3, La Coyote” the following day.

According to Nielsen, Telemundo was the #1 Spanish-language network among adults 18-49 and adults 18-34 during Monday–Friday primetime and in every hour of the daypart – 7, 8, 9 and 10 pm during the week of July 18.

In another first, Telemundo was also the #1 Spanish-language TV network for the week during Monday–Sunday primetime programming among adults 18-49 and adults 18-34.

Telemundo’s programming strategy has been successful in closing the ratings gap with Univision. For over a year, Telemundo has been the #1 Spanish-language network at 10 pm among adults 18-49 and adults 18-34 thanks to its super series phenomenon.

 

Source: Nielsen NPM, L+SD, 7/18/16-7/24/16, M-F 7-11pm Strict Daypart & M-Su 7-11pm Strict Daypart, IMP (000); 12/29/14-7/24/16 L+SD 10p-11p strict daypart. 11 wins in June (5/3/16-6/23/16, 2016) 9 wins in July (7/3/16-7/26/16), M-Sun 7p-11p A18-49 IMP.

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Telemundo promotes Suñol to VP, Digital News

Telemundo promotes Suñol to VP, Digital News

Eduardo SuñolEduardo Suñol has been promoted from Executive Producer of Digital & Social Media to VP, Telemundo News Digital. He’ll report to Luis Fernandez, EVP of News.

In his new role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team.

He’ll also oversee the creation of original digital content in Spanish and English.

In his previous role, he was in charge of overseeing the network’s digital news coverage, as well as social media and mobile strategies, leading the team that built the Telemundo News app.

Suñol joined Telemundo in 2010 from ABC World News, where he spent four years producing segments for the newscast and was Executive Producer for the Weekend World News webcast.

He began his career in radio in his native Cuba.

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Telemundo hires Silkworth as SVP of Insights and Consumer Development

Telemundo hires Silkworth as SVP of Insights and Consumer Development

Lia SilkworthTelemundo has hired Lia Silkworth as Senior Vice President of Insights and Consumer Development, based in Miami.

She’ll be in charge of developing and leading the programming and consumer research departments for Telemundo Network, NBC Universo and its digital properties.

As part of her role, Silkworth will provide guidance on brand performance, multi-platform viewing, and other key business goals. She will also develop research strategies to advance the long range business vision and strategy of NBCUniversal Telemundo Enterprises.

Silkworth joins Telemundo from Starcom Mediavest Group (SMG), where she spent over 10 years. She was most recently Executive Vice President, Managing Director and previously SVP, Group & Investment Director at SMG.

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Telemundo’s Señor de los Cielos finale reaches 4.6 million

Telemundo’s Señor de los Cielos finale reaches 4.6 million

Señor de los Cielos

Over 4.5 million viewers tuned in to the season 4 finale of “Señor de los Cielos.”

Telemundo’s runaway hit “El Señor de los Cielos” continues to be a hot property for the network. The fourth season finale of the popular “Super Series” attracted 4,577,000 viewers during its three-hour conclusion last night, according to Nielsen.

Starring Rafael Amaya as Aurelio Casillas, the finale averaged 2,644,000 total viewers, 1,480,000 adults 18-49 and 753,000 adults 18-34 from 8-11pm, giving Telemundo a huge lead over rival Univision during primetime.

According to Nielsen data, Telemundo outperformed Univision from 8-11 pm by +37% among total viewers, +67% among adults 18-49 and +96% among adults 18-34.

Locally, the three-hour finale ranked as the #1 Spanish-language program in its time period in Los Angeles, Houston, Miami and New York among total viewers and adults 18-49.

During its full run, “El Señor de los Cielos” averaged 1,968,000 total viewers and 1,143,000 adults 18-49, making Telemundo the #1 broadcast network Monday-Friday at 10 pm during regular programming among adults 18-34 and #2 among all networks behind Adult Swim.

The 10 pm hour of the “El Señor de los Cielos” finale was the highest-rated broadcast program, in the time slot, regardless of language, among adults 18-49 (1,693,000) and adults 18-34 (879,000).

The finale ranked as the #1 most social primetime program in broadcast across all networks, regardless of language.

The show also reached a total of 51,200,000 global Facebook users and generated a total of 2,600,000 views from a Facebook Live integration during a first ever watch-party with cast. On the day of its finale, “El Señor de los Cielos” reached 167,000 unique users across digital platforms, +132% vs. season three, +35% vs. season two, and +159% vs. season one.

During its full run, the Super Series reached 502,000,000 global Facebook users across social media platforms, and generated 38,000,000 actions on Facebook, Twitter and Instagram. Additionally, it also reached 2,700,000 U.S. unique users across all digital platforms.

For the first time ever, season four of “El Señor de Los Cielos” offered viewers a unique real-time second screen experience through the Double Acción app. The app generated 150,000 downloads and 321,000 user interactions.

Source: Nielsen, Live+SD. Finale: 7/18/16, fast cume based on a 6-minute qualifier; NSI, A18-49 & P2+, ranking based on impressions among TEL, UNI, UMA, AZA, ETV and MFX for 8-11pm ET/PT, 7-10pm CT. Digital: Adobe Analytics, US Only; 7/18/16. Social: Facebook Insights, Shareablee, ListenFirst, 7/18/16. Full run: Nielsen, Live+SD, 3/28/16-7/18/16. TEL rank in time slot based on M-F 10-11pm strict daypart excluding specials, 3/28/16-7/15/16. Digital: Digital: Adobe Analytics, US Only; 3/28/16-7/18/16; Social: Facebook Insights, Shareablee.

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