Posted on 14 September 2016.
The Sunday night premiere of the Juan Gabriel biopic series has lifted Telemundo to new ratings highs.
Airing just two weeks after the death of the music icon, “Hasta que te conocí” ranked as the highest-rated, scripted weekend premiere in Spanish-language TV in more than five years among total viewers (2,913,000) and A18-49 (1,358,000), according to Nielsen.
The show also reached a cumulative audience of 4,724,000 total viewers.
Adding the before and after Juan Gabriel specials gave Telemundo its best Sunday night performance ever among total viewers from 7 to 11 pm, averaging 2,402,000 leading Univision by 84% (1,307,000).
The series outperformed Univision’s premiere of “La Banda” season two by +112% and +154%, among total viewers and adults 18-49, respectively.
In the breakdown, “Amor Eterno” at 7 pm ET delivered 1,289,000 total viewers and 543,000 adults 18-49, +20% and +23%, respectively, vs. Univision’s “Sal y Pimienta,” while “Juan Gabriel: No Necesita Presentacion” at 10 pm ET averaged 2,471,000 total viewers and 1,125,000 adults 18-49, +76% and +107%, respectively, vs. Univision’s “Aquí y Ahora.”
The premiere of “Hasta Que Te Conoci” also ranked as the #1 most-engaging primetime show on Facebook, regardless of language, with 168,000 global actions, outperforming Univision, NBC, CBS and Fox, according to ListenFirst. The series premiere generated a total of 181,000 actions across all social channels.
Telemundo has been enjoying a historic weekday primetime ratings streak over Univision. The NBCUniversal-owned network was again the #1 Spanish-language broadcast network among adults 18-49 for an eighth consecutive week for the week of 9/5/16, beating Univision during M-F prime 7 to 11 pm (821K vs 801K).
Source: Nielsen, L+SD, 9/11/16, fast national ratings; fast national cume based on 6+ minute qualifier. #1 SLTV net rank based on M-F 7-11pm. Regardless of language ranker based on M-F 8p-11p. Strict dayparts used.NSI, L+SD, 9/11/16, rankings based on preliminary impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW for 7-11pm ET/PT (6-10pm CT/MT). Digital: Adobe Analytics US Only, 9/11/16. Social: ListenFirst, Shareablee.