Tag Archive | "Telemundo"

Telemundo launches first sports podcast with Gurwitz & Hermosillo

Telemundo launches first sports podcast with Gurwitz & Hermosillo

Miguel Gurwitz and Carlos Hermosillo

Miguel Gurwitz (L) and Carlos Hermosillo host Telemundo’s “Día de Gallos” podcast.

Telemundo’s sports division is jumping into podcasting. It has launched “Día de Gallos,” featuring sports analyst Miguel Gurwitz former and Mexican soccer star and commentator Carlos Hermosillo.

Developed by Telemundo Deportes in partnership with reVolver Podcasts, this marks the first-ever sports podcast offered by a U.S. Spanish-language broadcast network.

“Día de Gallos” covers the world of soccer, with an emphasis on the Liga MX, Premier League, and top international tournaments such as the 2017 FIFA Confederations Cup Russia and the 2018 FIFA World Cup Russia.

The podcast, which debuted Monday, January 9, will be available for download every Monday on the Telemundo Deportes website and platforms, as well as the reVolver podcast platform which covers iTunes, Spotify, iHeartRadio and Google Play.

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Mónica Gil leaves Nielsen; joins Telemundo as EVP of Corporate Affairs

Mónica Gil leaves Nielsen; joins Telemundo as EVP of Corporate Affairs

Monica GilTelemundo has named Mónica Gil to the newly created position of Executive Vice President of Corporate Affairs. She’ll be based in Miami, reporting directly to César Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

In this new role, Gil will oversee the company’s corporate communications, government relations, and community relations efforts. She’ll also manage high-priority company-wide initiatives across all Telemundo Enterprises business units.

Gil was most recently SVP and General Manager of Multicultural Growth and Strategy at Nielsen, a role she’s held since 2014. The highest-ranking Latina at Nielsen, she joined the company in 2005 as VP of Communications, promoted to SVP of Public Affairs and Government Relations in 2009.

Gil previously worked for Telemundo at local station KVEA 52 from 2001 to 2004 as Community Relations Manager. Before that, she spent four years as Deputy Press Secretary for Antonio Villaraigosa when he was Speaker of California State Assembly.

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Telemundo promotes Rodríguez to Houston-based network correspondent

Telemundo promotes Rodríguez to Houston-based network correspondent

Victor Hugo RodriguezVictor Hugo Rodríguez is leaving his reporter gig at KTAZ Telemundo Phoenix. He starts a new role as Houston-based Telemundo network correspondent on December 5.

The position had been vacant since March of this year when Iván Taylor left the network.

Victor Hugo joined KTAZ in April of this year as lead reporter for the launch of station’s new consumer investigation unit “Telemundo Responde” after a 3-year break from TV news, during which he worked a public affairs job.

Victor Hugo previously worked as a reporter for KVEA Telemundo 52 in Los Angeles. Before that, he spent 9 years as a reporter and anchor for KTVW-33, the Univision O&O in Phoenix and as a correspondent for Univision network.

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Telemundo’s “Hasta que te conocí” wraps as highest-rated weekend scripted Spanish-language series

Telemundo’s “Hasta que te conocí” wraps as highest-rated weekend scripted Spanish-language series

Hasta que te conociThe hit Juan Gabriel biopic series “Hasta Que Te Conocí” elevated Telemundo to ratings highs, making it the #1 Spanish-language network in Sunday prime time, outperforming Univision for 11 consecutive weeks, according to Nielsen.

The finale, which aired Sunday, November 20 delivered 2,868,000 total viewers and 1,352,000 adults 18-49, outperforming Univision’s “La Banda” by 78% and 96%, respectively.

The 13-part series averaged 2,718,000 total viewers and 1,287,000 adults 18-49 during its full run, ranking as the highest-rated weekend scripted series ever on Spanish-language television among total viewers and adults.

On the local station level, Telemundo ranked as the #1 Spanish-language network for the 9 pm hour during the full run of “Hasta Que Te Conocí” in key markets among total viewers and adults 18-49, including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Houston, Miami and Phoenix, among others.

During its full run, “Hasta Que Te Conocí” reached 20,000,000 global Facebook users and generated 517,000 global actions across social channels. The series also reached 329,000 unique users across digital platforms.

The series was produced by Disney Media Distribution Latin America, Somos Productions and IGSFA Management, LLC; and filmed by BTF Media.

Source: Nielsen NPM L+SD IMP. Sun 7p-11p; HTQC Full Run 9/11/16-11/20/16. Finale 11/20/16. SLTV: TEL vs UNI, UMA, AZA, ETV. NSI, L+SD, Ranking based on P18-49 & P2+ impressions for the 9-10pm ET / 8-9pm CT time period (Full Run 9/11/16-11/20/16. Finale 11/20/16). Adobe Analytics, US Only; 9/11/20/16, 9/18-11/20/16. : Facebook Insights; Shareablee.

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Univision election coverage reaches 10.1 million; Telemundo attracts 5.3M

Univision election coverage reaches 10.1 million; Telemundo attracts 5.3M

Univision - Telemundo electionsSpanish-language viewers flocked to Univision to watch Tuesday’s presidential election night coverage. Univision attracted a much bigger audience than Telemundo.

Univision’s coverage reached 10.1 million Total Viewers 2+, who tuned in to all or part of the three-hour live broadcast, according to Nielsen.

On average, Univision delivered an average audience of 3.3 million Total Viewers 2+, 759,000 Adults 18-34, 1.7 million Adults 18-49 and 1.8 million Adults 25-54, which was up by double-digit margins over its election night coverage in 2012 with both the key 18 to 49 (+10 percent) and 25 to 54 (+16 percent) viewers.

Univision also scored big on the network’s digital platforms. It got over four million unique visitors and more than 39 million page views on Tuesday night making Univision the No. 1 Spanish-language digital destination. Univision Noticias and Univision Política’s Facebook pages achieved an increase of 640% and 800%, respectively, in post engagement on Tuesday night in comparison to the previous day.

Univision’s Facebook Live was also one of the top three most viewed in the U.S. regardless of language drawing in 14.5 million video views.

Telemundo primetime election coverage from 7 to 11 pm was no match for Univision. Although it did very well for the night, Telemundo reached 5.3 million total viewers who tuned in to all or part of 8 to 11 pm live broadcast on election night, compared to Univision’s 10.1 million.

One distinction in the measuring of each network’s overall total viewership is that Univision bases results on 1+ minute qualified audience vs Telemundo’s 6+ minute qualified audience, which can potentially impact final numbers.

Telemundo has seen significant growth in primetime entertainment over the past year. And on November 8, it also saw an increase in viewers of election night coverage, more than doubling its 7 to 11 pm audience from 2012 election night.

According to data provided by Telemundo, the network had a +102% jump in total viewers from 913K to 1.85M  and +108% in adults 18 to 49 from 419K to 874K.

Telemundo’s site, apps and Facebook Live generated over 8.8M views for the livestream of the 2016 election results.

* 11/14/16: Story updated to correct data provided by Telemundo. Initially, the network reported 1.85 million total viewers. That number was updated to reflect overall reach of 5.3 million total viewers who watched part or all of the 8 to 11 pm coverage.

Univision Source: Nielsen, NPM, Tuesday (11/08/2016) 8pm-11pm, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). 2012 election coverage based on Tuesday (11/06/2012) 8pm-11pm.

Adobe Analytics and Facebook.

Telemundo Source: Nielsen, NPM, Tuesday (11/08/2016) Batalla Final 8pm-11pm, Primetime coverage 7pm-11pm Live+SD. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience. 2012 election coverage based on Tuesday (11/06/2012) 7pm-11pm.

Facebook Insights, 11/8-11/9/16, Global Views through the morning after the debate; Site and app from Adobe Analytics, 11/8-11/9/16, US Only

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Telemundo hires Chaparro Vegas as VP of Marketing

Telemundo hires Chaparro Vegas as VP of Marketing

Daniela ChaparroTelemundo has appointed Daniela Chaparro Vegas as Vice President of Marketing. Based in Miami, she’ll be responsible for marketing strategies to help grow the network’s brand, as well as expanding the reach of the company within the U.S. Hispanic market.

She’ll report to Aileen Angulo-Merciel, SVP of Marketing and Creative.

Prior to joining Telemundo, Chaparro Vegas was VP of Marketing and Digital at NBC Universal International Networks Latin America for six years.

She also worked as a Marketing Director for Sony Pictures Entertainment Latin America from 2004 to 2009.

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Telemundo reaches 3-month mark as #1 in primetime

Telemundo reaches 3-month mark as #1 in primetime

Telemundo logoTelemundo continues its primetime ratings victory among key demos. The network ended the month of October as the #1 Spanish-language network during Monday-Friday primetime among adults 18-49 and 18-34, extending its historic winning streak to three consecutive months, according to Nielsen.

Primetime series lineup “Silvana Sin Lana” at 8 pm, “Sin Senos Sí Hay Paraíso” at 9 pm and “Señora Acero 3, La Coyote” at 10 pm is keeping the network on high ground with October marking Telemundo’s highest rated month of 2016 in Monday-Friday primetime among adults 18-49.

Telemundo delivered 849,000 adults 18-49 for the month of October, up 12% vs. last year (760,000), outperforming Univision by 4% (816,000). The network also delivered 393,000 adults 18-34 during the month, a 16% increase vs. last year (340,000), and 5% over Univision (376,000).

Telemundo is also gaining ground on weekends. October was the second consecutive month Telemundo ranked as the #1 Spanish-language television network on Sunday night among all key demos, delivering 1.88 million total viewers, attracting 844,000 adults 18-49 and 352,000 adults 18-34.

October was also the network’s highest rated month of the year in Sunday primetime among total viewers.

Source: Nielsen, L+SD, 9/26/16-10/30/16 vs. 9/28/15-10/25/15. Strict dayparts used. #1 Spanish network based on M-F 7-11pm; Su 7-11pm. #5 broadcast network rank based on M-Sa 8-11pm & Su 7-11pm.

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Arrarás signs contract extension, but will no longer anchor Noticiero Telemundo

Arrarás signs contract extension, but will no longer anchor Noticiero Telemundo

Maria Celeste ArrarasTelemundo announced María Celeste Arrarás has signed a multiyear contract extension, keeping her on board the network exclusively as host and editorial director of “Al Rojo Vivo.”

The network says she will step down as co-anchor of “Noticiero Telemundo” following the presidential elections to focus on her signature show.

The Emmy-award winning journalist had been co-anchoring the national newscast with José Díaz Balart since 2013.

No word yet on wither José will continue anchoring solo or if the network will add a new co-anchor to “Noticiero Telemundo.”

As part of its efforts to reinforce its support of “Al Rojo Vivo” Telemundo today will unveil a new studio for the afternoon news magazine, which will incorporate virtual reality technology, augmented reality, robotic cameras and a cutting-edge LED lighting system.

“Al Rojo Vivo” will celebrate its 15th anniversary on the air in 2017.

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