Tag Archive | "Univision"

Univision launches Mosaico Trading to tackle programmatic advertising

Univision launches Mosaico Trading to tackle programmatic advertising

Mosaico TradingOffering a diverse portfolio and “young and diverse audiences on demand,” Univision Communications, Inc. has launched a programmatic ad and analytics platform called Mosaico Trading.

The new digital platform will use first and second-party data to target display and video ads to Latino and millennial viewers, and is “specifically designed to harness UCI’s digital portfolio,” which includes Fusion, El Rey, The Root, The Onion, Flama, Univision Digital and Univision Music.

Mosaico Trading features UCI’s Univision Data Management Platform (UDMP) that provides clients with access to its proprietary online and offline audience data, allowing them to reach specific audiences.

Univision picked the name Mosaico Trading to highlight the “mosaic” to its diverse audiences.

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May Sweeps: Telemundo and Univision news battle heats up in top markets

May Sweeps: Telemundo and Univision news battle heats up in top markets

Univision-TelemundoPowerhouse Univision is losing some of its steam in the local news ratings war with longtime rival Telemundo.

Nielsen 2016 May Sweeps data shows Telemundo newscasts ahead among key demos at 6 am, 6 pm and 11 pm in top U.S. Hispanic markets.

While Univision is still the leader in overall daytime and primetime viewership, it’s a different story when it comes to news.

Univision scored top spot with afternoon news at 5 and 6 pm in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco among key demos. It also reported wins at 11 pm in Los Angeles, New York, Houston and Dallas, but Univision includes ratings from the simulcast of its newscasts on Unimás.

Here’s the breakdown for May Sweeps by markets (Monday-Friday):

Telemundo 52 Los Angeles

KVEA’s Noticiero Telemundo 52 at 6 AM (Monday to Friday) was the most-watched local newscast among all other Spanish-language stations in the market, in this time period among Adults 18 to 34. The station has held this ranking since January 2016; and

Noticiero Telemundo 52 at 11 PM (Monday to Friday) was the second most-watched local newscast in the market, regardless of language among Adults 18 to 34, Adults 18 to 49, and Adults 25 to 54.

Telemundo 47 New York

WNJU’s Noticiero Telemundo 47 at 11 pm was the most-watched Spanish-language newscast among Adults 25 to 54 and the second most-watched local newscast in the market, in any language among Adults 18 to 34.

Telemundo 51 Miami

WSCV’s Noticiero Telemundo 51 at 5 am was the #1 Spanish-language newscast among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.

Noticiero Telemundo 51 at 5:30 and 6 and 11 pm was #1, regardless of language among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.

Telemundo Phoenix

KTAZ had the most-watched local newscast at 10 pm, among all three demographic groups. The 10 pm local newscast has been the most-watched in the market among Adults 18 to 49, for the past 10 out of 14 months.

Telemundo Denver

KDEN had the most-watched local newscasts at 4:30 and 5 pm among Adults 18 to 34, regardless of language.

Telemundo 62 Philadelphia

WWSI’s Noticiero Telemundo 62 at 6 pm was the #1 Spanish-language newscast among Adults 18 to 34, for the fifth consecutive month.

Telemundo Boston

WNEU’s Noticiero Telemundo Boston at 6 pm was the #1 Spanish-language newscast among Adults 18 to 34 and Adults 18 to 49.

Noticiero Telemundo Boston at 11 pm was #1 among Adults 18 to 49, Adults 18 to 49 and Adults 25 to 54.
Source: Nielsen Live +SD averages for the May 2016 sweep, ranks based on impressions. Telemundo news program averages vs competition time period averages, except for primetime, which is M-F/7-11pm (M-F/6-10pm CT/MT). SLTV is TEL, UNI, UMA, AZA, ETV, MMX. Overall also includes ABC, CBS, NBC, FOX, CW, & MYNET.

Univision’s May Sweeps breakdown:

According to Univision, WXTV Univision 41 in New York claims the most-watched early and late local newscast in the country among Adults 18-49 and Adults 18-34, regardless of language; and KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country among Adults 18-49 and Adults 25-54, regardless of language.

Univision stations delivered the No. 1 early local news (at 5 and 6 pm) among:

Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
Adults 18-49 in Los Angeles, New York, Houston, Chicago, San Francisco and Sacramento
Adults 25-54 in Los Angeles, New York and San Francisco

Univision stations delivered the No. 1 late local news among:

Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco and Phoenix
Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
Adults 25-54 in Los Angeles, New York, Houston, Dallas and Phoenix

Source: Nielsen, NSI, May 2016 Sweep (04/28/16-05/25/16). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only.

Early News and Late News rankings based on program average absolute impressions. Univision Late News includes simulcast on UniMas stations in the markets. KMEX in Los Angeles includes UMEX on Time Warner Cable.

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Univision promotes Martínez-Guzmán and Tristán

Univision promotes Martínez-Guzmán and Tristán

Maria Martinez Guzman and Gabriela Tristan

María Martínez Guzmán and Gabriela Tristán.

Longtime staffers María Martínez-Guzmán and Gabriela Tristán have new titles at Univision. The company today announced their promotions within the news department.

Martínez-Guzmán is now VP and Executive Producer of News Gathering. She’ll supervise and assign daily stories for all newscasts, plan and coordinate series and special news coverage, and manage correspondents and assignment editors.

Tristán becomes VP and Executive Producer of News Production. In her new role, she’ll oversee daily production and broadcast of all newscasts and plan and organize special coverage of events and breaking news. She’ll also manage Univision News anchors, producers, and writers.

Both women will report to SVP and Senior News Director Patsy Loris.

Martínez-Guzmán was most recently Managing Editor of Network News and before that, national and international assignment editor, Univision News. She was part of the team responsible for launching “Al Punto.” Prior to joining Univision News in 2002, she was News Director at KNVO Univision 48, Entravision’s affiliate television station in McAllen, Texas.

Tristán joined Univision as an intern in 1993 and worked her way up the ranks, beginning as a news segment producer for “Despierta América” and subsequently for Network News. After moving up to general producer for “Al Punto,” she was promoted to Executive Producer in 2012. She was most recently Executive Producer, Univision Network News.

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Univision upfront focuses on partnerships & soccer Saturdays

Univision upfront focuses on partnerships & soccer Saturdays

Univision upfront 2016Besides presenting a slate full of novelas and partnerships with Netflix and AOL, Univision emphasized its upcoming Saturday night lineup during its upfront.

The network will be filling the “Sábado Gigante” void with “Sábado Futbolero” – six hours of Mexican League soccer.

One of the biggest announcements during Univision’s upfront was a partnership with Netflix that will allow the network to air some of its original shows and to co-produce a series about “El Chapo.”

The company also highlighted its new partnership with AOL to provide automated programmatic TV ad buying, starting in the fourth quarter of 2016.

Through the ONE by AOL: TV self-serve module, advertisers will be able to access premium TV inventory while viewing real-time audience attributes beyond traditional TV buying metrics, allowing them to better plan, purchase, and measure their TV ad investments.

Promoting its entire portfolio of networks, the company divided and presented its programming in four categories: sports, comedy, music and drama.

Univision Deportes President Juan Carlos Rodríguez announced 6-hour Liga MX block “Sábado Futbolero.” Courtesy Univision)

Univision Deportes President Juan Carlos Rodríguez announced 6-hour Liga MX block “Sábado Futbolero.” Courtesy Univision)

Here’s Univision’s 2016-17 programming line-up:

COMEDY

Sitcoms “40 y 20” and “Super X”

SPORTS

“Sábado Futbolero,” consisting of six hours of Liga MX games, as well as sports documentaries, including “La Otra Mirada,” in which Hispanic America’s most popular stars tell the stories behind their favorite sports moments.

MUSIC

Jenni Rivera biopic “Su Verdadero Nombre Era Dolores;” “Canción de Mujer,” a talent competition looking discover the next great female singer in the Regional Mexican music genre; and the second season of “La Banda.”

DRAMA

The Televisa telenovela pipeline will bring about 15 productions for the new season, including “Mujeres De Negro,” “Tres Veces Ana,” and “El Príncipe.”

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Netflix to air shows on Univision; co-produce “El Chapo” series

Netflix to air shows on Univision; co-produce “El Chapo” series

Netflix partners with UnivisionNetflix and Univision today announced they’ve struck an “unprecedented promotional and co-production agreement.”

As part of the deal, Netflix will air full seasons of two of its original series – “Narcos” and “Club de Cuervos” on Univision and Unimás.

This marks the first time Netflix partners with a U.S. broadcaster to air its original shows outside its VOD platform.

Univision has yet to announce the date “Narcos” will air on Univision and “Club de Cuervos” on Unimás, but it will be later this year leading up to the global debut of their second seasons on Netflix.

“Narcos” chronicles the story of Pablo Escobar and the law enforcement agents who battled to end to his drug empire in the late 1980’s. Comedy “Club de Cuervos” from Mexican filmmaker Gaz Alazraki (“Nosotros los Nobles”) follows a wealthy family’s power struggle to control of a professional soccer team.

Netflix and Univision’s new development and production studio Story House will also co-produce a series based on the life of Mexican drug lord Joaquín “El Chapo” Guzmán.

“El Chapo” will first air on UniMás in 2017 and then be available to Netflix members in the U.S. In the rest of the world, episodes of “El Chapo” will premiere exclusively on Netflix.

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Taylor starts at Univision Miami

Taylor starts at Univision Miami

Ivan TaylorIván Taylor, who resigned as Telemundo network’s Houston-based correspondent earlier this year, today started working at Univision’s WLTV 23 in Miami.

He joins Univision Local Media Miami as a special projects producer. A non-compete clause in his contract requires him to be off the air from any competitor, but when that restriction is lifted later in the year, his role is likely to change.

Univision 23’s VP of News, Roberto Vizcón, today sent staffers an internal memo welcoming Iván to the local news team.

Iván told Media Moves in March he “resigned because of a family illness to be close to my loved ones” and denied he had a job lined up.

The hire marks Ivan’s return to Miami’s local media market. He spent 12 years as an anchor/reporter at WSCV Telemundo 51, before moving to New York’s WNJU 47 and later, to Houston as a network correspondent.

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Univision launches L.A. production studio

Univision launches L.A. production studio

Univision Story HouseUnivision is launching a development and production studio, based out of Los Angeles.

Univision Story House will produce original English and Spanish-language long-form fiction and nonfiction content for Univision’s portfolio of owned networks as well as third party networks and platforms.

The studio will be part of the company’s recently announced Fusion Media Group.

Camila Jiménez Villa, who will be President and Chief Content Officer of the Fusion Media Group, will oversee Story House. Juan Rendón and Silvana Aguirre will be Creative Directors and Christian Gabela will assume the role of VP and General Manager, helping lead strategy and partnerships and managing the daily operations.

The team will report to Isaac Lee, Chief News and Digital Officer for Univision Communications.

Last March, Univision Story House inked a production deal with HBO for two projects: 10-part series “Outpost” and “Hate in America,” a 1-hour special that investigates hate groups and their influence in the United States.

Prior to running Story House, Gabela held business development positions at Univision Digital and the Office of the CEO. Before joining Univision, he spent five years at Telemundo Network and Studios working in programming and production finance and operations.

Rendón previously oversaw Univision’s documentary unit, which produced content for Univision and Fusion. He is the creator of “Outpost,” which will premiere on HBO. Since joining Univision in 2011, Rendón has directed and produced over 15 documentaries including “Rape in the City,” done in partnership with Frontline.

Aguirre was Creative Director for UniMás prior to joining Story House. Her films have toured more than 100 film festivals worldwide and have been honored with numerous awards.

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Univision-Wills JV named W Studios, starts production

Univision-Wills JV named W Studios, starts production

W-studiosThe Univision Communications and Patricio Wills joint venture announced earlier this year now has a name: W Studios.

The JV, created to develop and produce series for U.S. Hispanic audiences to air primarily during primetime on UniMás, has picked its first project.

The first production of the Miami-based W Studios is “La Piloto” from Jorg Hiller, writer of “Tiro de Gracia” and “Porque el Amor Manda.”

Inspired on true events, the series tells the story of a girl who dreams of becoming a pilot, but ends up moving drugs across Mexico, Colombia and Central America.

“La Piloto” is expected to air in the fourth quarter of 2016.

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Univision shuts down Flama’s editorial division

Univision shuts down Flama’s editorial division

Univision-FlamaThe members of Flama’s editorial team are out of a job. Univision has eliminated the editorial division for the two-year old site.

Alexis Tirado, Flama’s Editorial Director, emailed the news to staffers and contributors across the country.

An inside source says 5 staffers, including Tirado were laid off, as well as 11 freelancers.

According to Tirado’s email, “the brand’s videos and social media presence will still be intact.”

Described as an OTT network “made by, for and with Hispanic millennials,” Flama launched in 2014.

At least two people posted news of the demise of Flama’s editorial team.

No comment yet from Univision regarding the downsizing, what will happen with the website or what’s in store for Flama.

Here’s the email sent out:

From: Alexis Tirado <atirado@univision.net>
Subject: Please Read: Flama Editorial
Hi writers,

Univision has decided to eliminate Flama’s editorial team — the brand’s videos and social media presence will still be intact.

It’s a tough day for us but I’m proud of the great work that we accomplished in elevating Latino voices. I ask that you keep this info confidential until 5 pm ET — aka when my email account goes out!

Please keep in touch!

Thanks,

Alexis

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Schwartz promoted at Univision

Schwartz promoted at Univision

Jonathan_SchwartzUnivision has created a new legal division and has promoted Jonathan Schwartz to lead it as Chief Legal and Corporate Affairs Officer. He’ll remain based in New York and continue to report to President and CEO Randy Falco.

In addition to being Univision’s top lawyer, Schwartz will oversee the newly created Legal and Corporate Affairs Department, which will include Legal and Business Affairs, Corporate Compliance, Government Relations, Corporate Social Responsibility, Community Empowerment, Standards and Practices, Advertising Review and Compliance and Corporate-PLA Services.

Prior to joining Univision in 2012, Schwartz was Managing Director and General Counsel for JPMorgan’s Investment Bank. Before that, he was EVP and General Counsel at Cablevision Systems.

He has previously held roles as SVP and Deputy General Counsel of Time Warner Inc., and General Counsel of online music company Napster.

Schwartz has also worked as a federal prosecutor in the U.S. Attorney’s Office for the Southern District of New York and as the Principal Associate Deputy Attorney General at the Justice Department. He also served as a law clerk for Judge Harry T. Edwards on the U.S. Court of Appeals in Washington, D.C., and for Justice Thurgood Marshall on the U.S. Supreme Court.

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KMEX adds González as primetime co-anchor

KMEX adds González as primetime co-anchor

Andrea GonzalezAndrea González has been named 6 and 11 pm co-anchor of Univision’s KMEX-34 in Los Angeles. Her first day on the air is next Monday, May 2.

She’ll be co-anchoring the weekday newscasts with León Krauze and work on special assignments.

Andrea replaces Felicidad Aveleyra, who left the station in September of last year to join Telemundo as a network anchor/reporter.

Univision brings Andrea from Mexico, where she has been a Mexico City correspondent for the network since 2014. She was previously anchor of TV Azteca Noreste’s morning newscast “INFO 7” in Monterrey from 2009 to 2014.

Andrea has also been a columnist for Semanario INFO 7 and Mexican newspaper El Horizonte.

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Univision launches “Al Punto Florida”

Univision launches “Al Punto Florida”

Ambrosio-Hernandez-Mariana-Atencio-AlPuntoUnivision’s local Miami station WLTV Channel 23 has launched a Sunday one-hour public affairs program. “Al Punto Florida” debuted yesterday.

Noticias 23 anchor Ambrosio Hernández and Fusion correspondent Mariana Atencio are the show’s hosts.

“Al Punto Florida” will air on WLTV-23 from 11 am to 12 noon with simultaneous broadcast on WAQI 710 AM, and will follow a similar format to the network’s public affairs show “Al Punto,” hosted by Jorge Ramos.

The local show will feature interviews and a weekly roundtable that will include special guests, regular contributors and experts who will tackle a variety of political and cultural affairs.

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