Posted on 28 February 2014.
Univision ends the February sweeps as the No. 3 broadcast network during primetime, a first in any February sweep period, out-performing ABC and CBS by 6% and 19%, respectively, with over half a million Adults 18-34 (666,000).
The February 2014 sweep also marks the first time that the Spanish-language network finishes ahead of ABC and CBS in any February sweep period with Adults 18-34 in primetime.
In the February 2014 sweep, Univision delivered an average audience of 1.4 million Adults 18-49 and 2.9 million Total Viewers 2+, finishing as the No. 5 broadcast network during primetime.
Univision also out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34 and on three out of four nights among Adults 18-49.
With an estimated median age of 38 years old, Univision continues to deliver the youngest viewers during primetime versus the English-language broadcast networks: ABC (53 years old), CBS (59 years old), NBC (55 years old) and FOX (47 years old).
LOCAL MARKET HIGHLIGHTS:
During the February 2014 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York were the No. 1 and No. 2 most watched early local newscasts in the country, regardless of language, among Adults 18-49. With Adults 18-49, WXTV Univision 41 in New York was the No. 1 most watched late local newscast in the country, regardless of language.
Univision was also the No. 1 broadcast station in primetime in Houston among Adults 18-49 and Adults 18-34, and was the No. 2 broadcast station in primetime, behind NBC with the Olympics, outperforming the ABC, CBS and FOX stations in the following markets among:
o Total Viewers 2+ in Los Angeles, Miami and Houston
o Adults 18-49 in Los Angeles
o Adults 18-34 in Los Angeles and Sacramento
Source: The Nielsen Company, NPM (01/30/2014-02/26/2014), M-Sat 8p-11p, Su 7p-11p. February 26, 2014 based on NPM Fast Affiliate data. Live+SD.