Starting today, Jaime Méndez and Roxy de la Torre will be anchoring Seattle’s first locally produced all-Spanish television newscast.
“Noticias Noroeste” debuts on KUNS-TV, Seattle’s local Univision channel.
Univision went on the air in January through a partnership with Fisher Communications, which owns KOMO. The newscast will be taped at noon Monday through Friday, but will be updated prior to making air at 6 and 11 p.m.
With a rapidly growing Hispanic population in the area, the market became ripe for the recent creation of over half a dozen Spanish-language publications and several Spanish only radio stations. It was only a matter of time for TV to get in the action.
In an article published in the Seattle Times, KOMO and KUNS general manager Jim Clayton says the newscast was important “to make a real connection to the local Hispanic community.”