With the Feb. 17, 2009 DTV Transition deadline fast-approaching, broadcasters want to make sure they don’t lose viewers.
In a coordinated effort through the National Association of Broadcasters (NAB), more than 1,000 broadcasters are said to be participating in the second phase of a multiplatform consumer education campaign called DTV Answers, which includes on-air PSAs, online initiatives, as well as earned media and advertising.
Earlier this month, the NAB announced they would be committing more than $697 million to helping viewers prepare for the transition to digital television.