It’s a positive forecast… but according to Wall Street analyst Paul Ginocchio, it won’t happen until 2012.
The Deutsche Bank Securities analyst predicts to Adweek reporter Mark Fitzgerald, that big metro newspapers will bounce back—but warned that the positive earnings would be in margins far below the levels newspapers saw in the 1990s.
Ginocchio says there are more tough times ahead, as auto classifieds and real estate ads decline, forcing permanent changes to the industry business model.