Starting Monday, Univision rolls out Una Nueva Era: Television Digital (A New Era: Digital Television), a full-blown campaign to educate viewers about the FCC mandated digital tv change – the first major network to tackle the issue via PSA’s.
Ads about the change and how it will affect viewers will air on Univision, TeleFutura and Univision Radio. The network will also produce a Web page, 30-minute TV specials, as well as stories on their local newscasts. Besides doing outreach at local events, Univision is also setting up a toll-free hotline with the FCC and the Commerce Department’s National Telecommunications and Information Administration.
Why is Univision going all out? Because, according to USA Today, almost 28% of Hispanic households — and 43% of homes where Spanish is the primary language — get their TV signal only via over-the-air transmissions.