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Univision joins Red Cross to help California fire victims

October 30, 2007 by Veronica Villafañe

In an effort to help people affected by the Southern California wildfires, Univision Communications is teaming up with the Red Cross, airing television and radio PSAs and encouraging viewers and listeners to donate to the Red Cross

“The destruction caused by this disaster only serves to strengthen our commitment to partner with the American Red Cross in order to provide a means by which the U.S. Hispanic community can easily and effectively support the victims,”
said Univision CEO Joe Uva in a company press release.

In its multi-platform efforts, Univision is featuring a Spanish-language toll-free phone number (1-800-842-2200) set up by the American Red Cross.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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