In an effort to help people affected by the Southern California wildfires, Univision Communications is teaming up with the Red Cross, airing television and radio PSAs and encouraging viewers and listeners to donate to the Red Cross
“The destruction caused by this disaster only serves to strengthen our commitment to partner with the American Red Cross in order to provide a means by which the U.S. Hispanic community can easily and effectively support the victims,” said Univision CEO Joe Uva in a company press release.
In its multi-platform efforts, Univision is featuring a Spanish-language toll-free phone number (1-800-842-2200) set up by the American Red Cross.