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Liberman Broadcasting signs on for PPMs

November 8, 2007 by Veronica Villafañe

Liberman Broadcasting, a privately held, minority-owned Spanish-language broadcaster, signed a five-year deal with Arbitron for its portable people meter radio ratings service. According to Arbitron, the ratings agreement covers PPM ratings for 16 Spanish-language radio stations in three markets: Dallas, Houston and Los Angeles.

“We’re confident that the Arbitron portable people meter system will provide advertisers with persuasive evidence of the influence that Spanish-language radio has with Hispanic customers,” said Lenard Liberman, executive VP of Liberman Broadcasting.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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