The first issue of La Politica landed in many email inboxes on Monday. According to its publisher, Arturo Villar, it is “the first and only electronic trade publication covering the business of reaching Hispanic voters in the U.S. “
Published by Solmark Media Group, La Politica is the sister publication of Hispanic Market Weekly. According to Villar, both digital newsletters will remain totally independent, with no connection to any other media group, organization or network.