More than 59 million people logged on to newspaper Web sites during the third quarter of 2007, generating 2.8 billion page views per month. That’s an increase of more than 2 million visitors compared to a year ago.
Those numbers are lifted from the fall 2007 Newspaper Audience Database (NAdbase) report just released by the Newspaper Association of America (NAA).
An NAA analysis also shows that nearly eight in 10 adults (77 percent) read a newspaper in print or online each week.
Several publishers, including Tribune, Gannett and McClatchy have reported higher online advertising income, while some of their print papers suffered declines in ad revenues.