Borja Pérez was named Yahoo! Telemundo Alliance Leader. This is a newly created position focusing on integrating all editorial and marketing aspects of the Telemundo and Yahoo! joint venture. The main objective will be to increase traffic to the Web site and boost online advertising revenue.
Pérez will also continue his duties as VP of market development of digitial media for the network. He will report to Peter Blacker, Telemundo’s senior vice president digital media.
Before joining Telemundo in 2006, Pérez worked as a business development manager for America Online’s U.S. Hispanic division.