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Impremedia buys Rumbo

ImpreMedia has acquired the three Rumbo newspapers in Texas from Meximerica Media Inc.

Originally launched as dailies in four Texas markets in 2004, the Rumbo tabs were downsized to three times a week and in January, were converted to a weekly publication.

Rumbo enhances Impremedia’s reach to 7 of top 10 Hispanic markets. It currently publishes La Opinion in Los Angeles and El Diario/La Prensa in New York City.

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