Marketing y Medios reports the interactive site will allow users to access original Mio-produced content and is expected to compete against other major Hispanic-targeted online players, including Batanga, AOL Latino, Univision and YouTube.
The masterminds of the new media start-up are CEO Manuel García-Durán, the former chairman of Spain’s Telefonica Media; Moses Frenck, EVP, business development/strategy, a former managing editor of Marketing y Medios; former HBO executive Concepción Lara, now Mio’s EVP of programming; and former Lifetime executive Jenny Alonzo.
A private beta version of the site was unveiled yesterday during a press event, but Mio.TV is scheduled to go live for the public in late March.