Looks like the Fox Business Network has a lot of work to do to attract viewers. Early Nielsen estimates show about 6,300 people view the new network on any given weekday. Compare that to 283,000 daily viewers on CNBC from October 15 to December 14, the first two months FBN has been on the air.
The NYT reports Nielsen Media Research has been measuring FBN’s viewership since its premiere. But since they fall below Nielsen’s minimum standards for reporting, the company cannot publicly release or confirm those numbers. However, somebody who saw the internal reports, leaked the numbers to the NYT.
That’s a big difference from the Fox News Channel, which draws millions of viewers a day.