Impremedia and The McClatchy Company are combining their Spanish-language newspapers to form a national print and online advertising platform. The agreement gives advertisers “one-stop” access to 18 of the largest Hispanic markets in the U.S., with a single media purchase.
McClatchy papers participating include El Nuevo Herald in Miami, La Estrella in Fort Worth and Vida en el Valle in California’s central valley. Among Impremedia’s properties: La Opinión in Los Angeles, El Diario La Prensa and Hoy in New York, El Mensajero in San Francisco and La Raza in Chicago.