Making money off the Web has become important… even crucial for many media properties. Now, the Associated Press has come up with a new feature that will enable local Web sites to monetize their own video content.
Local newspapers, radio and TV stations affiliated to the AP’s Online Video Network currently receive video content created specifically for the Web, along with an AP-managed video player. Now, they’ll be able to upload their own locally produced video content via the player and attach their own local ads to it.
Mediaweek reports the idea is to give local news outlets a way to post video coverage of local events on their Web sites without having to build out or license new technology. The AP says subscribers will see more traffic and ad dollars once they implement the new tool.