CEO Joe Uva is working hard to turn Univision into a much bigger media powerhouse. And it all comes down to making money. Four months ago, Mr. Uva hired David Lawenda from Viacom’s MTV Networks as president-ad sales to oversee sales across all of Univision’s media platforms.
Last week, Univision appointed Peter Lazarus executive VP of network sales. He will be in charge of sales for all three TV networks: Univision, TeleFutura and Galavision. And starting today, Lisa McCarthy becomes executive VP of client development and partnership marketing. Lazarus is a former sales exec at NBC who spearheaded the last two Olympic Games efforts and McCarthy comes to Univision from MTV, where she headed Viacom Plus, a now-defunct cross-platform sales group.
AdAge reports Univision will be announcing more hires from English-language networks today as it restructures its sales approach.