Telemundo announced today the launch of Alerta Digital , a national public service awareness campaign aimed at educating its viewers about the upcoming digital television transition.
Natalia Villaveces, from the show “Nitido” will be the spokesperson. The campaign kicks off this Sunday, February 17 – exactly one year from the scheduled digital switch deadline.
The Alerta Digital campaign will be rolled out in four phases: first raising awareness of the digital transition, then promoting the government-sponsored Converter Box Coupon Program, educating viewers about converter box alternatives such as subscription to cable or DBS or Digital ready TV sets and finally, urging viewers to take action before the February 2009 transition.
Telemundo is a little behind Univision in the Digital education campaign. Univision launched their efforts last year and aired the special “TV Digital, Que Tal” in December.