Mexicanal has signed a deal with the Journal Broadcast Group to air in four of its nine TV markets—Las Vegas; Palm Springs, Tucson and Boise.
Mexicanal, specifically aimed at Mexican-Americans, has been available in the U.S. via DirecTV for the past two-and-a-half years. According to TVNewsday, the Spanish-language digital network was offering potential broadcast affiliates an even split of the 12 commercial minutes each hour at this year’s NATPE conference.