With tomorrow’s primaries in Texas and Ohio considered to be decisive for the democratic presidential candidates, both Obama and Clinton camps have been buying a lot of ad time on Spanish-language stations in Texas… bringing them a lot more revenue than they expected.
The Pew Hispanic Center has reported that Latinos could account for a third or more of the ballots cast in Texas and both candidates are apparently aware the Hispanic vote could tip the primary scales.
According to B&C, Univision, Telemundo and Azteca stations have been airing continuous spots featuring former San Antonio mayor Henry Cisneros urging Latinos to vote for Clinton as well as Obama ads reading in Spanish: “Yo soy Barack Obama y apruebo esta mensaje.”
It’s estimated political ad spending across Texas could reach $2 million. But that’s not the only state that has seen Spanish-language ads from both candidates. The first Spanish-language spots aired in Nevada before the January 19 caucus. Arizona, California, Colorado, New Mexico and New York also saw their share, with total spending estimated to be slightly more than what was spent in Texas alone.
This trend could signal a lot more spending in the months leading to the November elections.