Unvisión is doing its best to make sure it doesn’t lose its audience come January ’09. So, it’s investing heavily in its DTV education campaign. Its second digital television special, TV Digital: Cuanto Sabes? hosted by Fernando Arau airs this Saturday at 4:30 pm (ET/PT).
Univisión’s first special aired in December.
According to Multichannel News, a Nielsen study released in February showed nearly 17% of Hispanic households could be left without full power television service if the transition happened today.