We’ll soon find out if ESPN Deportes has significant viewership… or not. Nielsen Media Research will measure the 24-hour Spanish-language sports network’s program ratings through the Nielsen Homevideo Index Hispanic (NHIH) Service.
ESPN Deportes execs seem confident: “The addition of ESPN Deportes to Nielsen’s U.S. Hispanic cable service will provide sponsors with an important additional metric to realize the value of investing on our network,” Paul Green, VP, ad sales, told Mediaweek. The NHIH data for ESPN Deportes will be available as of April 28.