Spanish Broadcasting System’s TV and radio properties will be launching a joint campaign with MySpace Latino to pull 1 million Hispanics to the social networking site.
Titled “Queremos un millon de amigos,” the promo campaign will air on SBS’s Mega TV, its 21 radio stations and their respective Web portals.
Under the partnership, MySpace Latino will provide a networking community to SBS for promotion of its programs and artists, as well as provide links to the network’s shows.