The Weather Channel went on sale in early January. After an unfruitful first round of bids, insiders say that CBS Corp and GE’s NBC Universal will be placing bids in the second round.
According to Reuters, those bids are expected to be in the $3.5 billion to $4 billion range. The due date for the bids is May 8.
Landmark Communications, owner of the Weather Channel, CBS and NBC did not want to comment on the latest development.