“It’s a great thing,” affirms Alfredo Carbajal-Madrid, the paper’s managing editor. ” The Hispanic population in North Texas continues to grow. We’re responding to the appetite of this population for local news. At the same time, this is a perfect vehicle for advertisers to get to consumers.”
The distribution increase from 40,000 to aproximately 120,000 will start in late July, at which time the company will also begin free home-delivery on those two days in selected coverage areas.
Alfredo says as Al Día continues to focus on delivering more local content, they are emphasizing a Web-first push, where the news staff will be posting breaking news immediately on their Website, with expanded coverage in the next day’s print edition.