CEO Joe Uva’s one-stop shopping strategy seems to have paid off. Univisión has reached what is being considered the largest one-time, cross-platform upfront deal between a Hispanic media agency and a Hispanic TV network in history.
According to Mediaweek, Zubi Advertising of Miami and Univisión have completed a media $80 million advertising deal, which includes advertising on all three Univisión TV networks–Univisión, TeleFutura and Galavisión–all of its O&O TV, radio stations and online properties.
The TV deals include 30 second commercials and product integrations.