Univisión is sending out the “Escuadrón Digital.” In the next phase of its DTV education campaign, the network will be combining on-air with “street teams” that will go out to the community to explain what the DTV transition means and demonstrate how to set up the DTV-to-analog converter boxes.
On Monday the National Association of Broadcasters Education Foundation gave Univisión a Service to America award for its DTV-education campaign.
Univisión was the first Spanish-language network to launch DTV education efforts for Hispanic viewers in October of last year.