Ad spending in Spanish-language media has gone up 3%… reaching almost $6 billion in 2007. Cable TV had the biggest increase – a 76% jump, since Fox Sports en Español and Telemundo’s mun2 were added as measured media, per Nielsen Monitor-Plus.
Adweek reports that Nielsen’s recently-released spotlight on Spanish-language advertising shows national magazines rose 13% in 2007 to $163.5 million and Spanish TV networks went up 2% to $3.01 billion, while ad spending in local newspapers remained flat year-to-year at roughly $110 million.