More than 12 million people have tuned in to the Olympics on Telemundo during the first 10 days of the games.
According to Mediaweek, current viewership has surpassed the entire run of coverage for the 2004 Summer Olympic games on Telemundo, by 12 percent.
While NBC has switched its prime-time schedule to show the Olympics in the evenings, Telemundo has not done so, keeping its novelas on the air in the 8 to 11 pm time slot, opting to show the games in interrupted hours after midnight.