“We wanted to do an up- scale, quality publication … for professional, bilingual individuals who want to go back to their roots,” Tatiana told the Sacramento Bee’s Edgar Sánchez.
Tatiana is the editor of the magazine, with a startup circulation of 10,500. Vixta will be published six times a year with a cover price of $4.50 per issue. Also on board her dream project is former colleague Xochitl Arellano, who’s currently a spokeswoman for the Latino Caucus in the state Legislature.
Both Tatiana and Xochitl quit their jobs at KUVS-19, the Univision O&O in Sacramento in February of 2007. Tatiana had been at the station for 6 years, Xochitl had been there for almost 20.
According to the Bee, the magazine will depend mostly on freelance writers and photographers. The only two full-time staffers will be Tatiana and Ernesto Delgado, the creative director. Xochitl will be in charge of a regular feature dealing with global warming, energy and ecology.