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Bedoya starts new magazine

September 5, 2008 by Veronica Villafañe

Tatiana Bedoya, a former Univision reporter, this week launched Vixta, a new Spanish-language magazine for the Latino community in Sacramento.

“We wanted to do an up- scale, quality publication … for professional, bilingual individuals who want to go back to their roots,” Tatiana told the Sacramento Bee’s Edgar Sánchez.

Tatiana is the editor of the magazine, with a startup circulation of 10,500. Vixta will be published six times a year with a cover price of $4.50 per issue. Also on board her dream project is former colleague Xochitl Arellano, who’s currently a spokeswoman for the Latino Caucus in the state Legislature.

Both Tatiana and Xochitl quit their jobs at KUVS-19, the Univision O&O in Sacramento in February of 2007. Tatiana had been at the station for 6 years, Xochitl had been there for almost 20.

According to the Bee, the magazine will depend mostly on freelance writers and photographers. The only two full-time staffers will be Tatiana and Ernesto Delgado, the creative director. Xochitl will be in charge of a regular feature dealing with global warming, energy and ecology.

Filed Under: People Tagged With: Tatiana Bedoya

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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