Once feared, yet revered by many media outlets, Google’s revenue success has attracted NBC Universal into a joint venture. Both companies announced they’re teaming up, with Google lined up to sell ads on some of NBC’s cable channels such as MSNBC, Oxygen and the Sci-Fi network.
AP reports the partnership signals Google’s desire to sell ads in different places other than its search engine, and it gives NBC’s access to advertisers who place online ads through Google but not on TV.
But there’s more than meets the eye. Both companies also hope to get better insight as to which TV ads are most popular among viewers, and how to find those people. That will be made possible thanks to Google’s partnership with Dish Network Corp., which allows viewer monitoring through data received from Dish’s set-top boxes.
NBC will also allow Google to advertise in some of its channels. Both companies will share all ad revenues from the partnership.