With only just a few weeks left until the election, Obama’s camp is starting to pay a little more attention to Latino voters, particularly targetting those who speak Spanish. Starting today, Barack Obama ads about the economy will be airing in Spanish-language TV and radio in Colorado, Florida, Nevada and New Mexico.
Ed O’Keefe, from the Washington Post reports both the Obama and McCain campaigns have stepped up advertising efforts in those four competitive states, which have substantial Latino populations that could make the difference in November.
Interesting to note: while Obama’s English ads released last week used humor and mocked McCain’s comment that the “fundamentals” of the economy are ok in the U.S., the Spanish-language ads focus on the importance of looking out for one’s family in the midst of the current economic crisis.