In an effort to reach the estimated 4 to 6 million Central Americans who live in the U.S., DirectTV is betting on Telecentro. The satellite provider is expected to officially announce the launch of the new Spanish-language channel, which includes programming from 6 TV networks in Central America.
In a Multichannel News article, Laura Martinez reports that Telecentro has been 3 years in the making and “is the brainchild of Mexican TV moguls Remigio Angel González, who owns several TV stations throughout Latin America, and Guillermo Cañedo White, the former finance chief of Grupo Televisa….”
The channel, to which already began airing on DirectTV 429, will combine top shows from networks in Guatemala, Honduras, El Salvador, Costa Rica, Nicaragua and Panama.