Morales to lead new Spanish-language network effort

Ibra Morales, who left his job as Telemundo station group president in May, has been hired by Liberman Broadcasting to lead the launch of a new Spanish-language network.

If all goes well, Liberman hopes to premiere Estrella TV in the first quarter of 2009. The company’s COO told Laura Martinez of Multichannel News
the new venture is being built through a combination of acquisitions and the company expects to be in 70% of U.S. Hispanic homes by the end of first quarter.

As for Ibra, he tells me he started talking to Liberman management a month ago and he got hired on the spot. He says he’s loving every minute of the new job, which he considers “a great opportunity.”

He’ll be traveling around the country talking to affiliates to get the network on the air nationwide.